In today’s social media post, brands and corporate compete with “Content”. But what makes quality content on social media post? Your idea may be important, but the first thing your user will probably see is the quality of your image or VDO. This could make or break your social media post performance.

Many may think that posting on social media or launching a campaign does not require much effort. As quality goes, more and more brands are hiring knowledgeable professionals and agencies to manage their social media. This raises the overall standard of how brands compete with quality proofreading, professional photos and breathtaking VDOs. Like it or not, your company needs to adapt or risk becoming obsolete in this field.

If you wish to compete better, start hiring professional photo and videographers. They will recommend you tips to present your products and services in a better way. A well-thought media will inspire people to act whether by buying a product or learning more about the brand.

Our Digital Marketing Agency in Bangkok, Thailand is equipped with content writer, photographer, videographer, and a director to making highly competitive social media post and advertising for your brand. We can take this burden off you and present you a complete social media plan along with graphics and vdos necessary to ace the market. If you are interested in being a leader in your respective field, we could help.

We are living in the world that almost every people are using social media in their daily lives from morning to bedtime. Your digital marketing strategy is most likely involved one or more social channels such as Facebook, Instagram, LINE OA and YouTube. If you want your business to have more exposure on these channels, one of the best metric to focus on is the number of shares. Followed by comments and like.

The Power of the ‘Share’ Button

Social media is built for sharing. You share your post to the world or share others posts on your own timeline. This act of mass sharing could make or break your business. For example, European Food Co., Ltd., the owner of Pepo jelly once hitted top 10 twitter hashtag resulting in a spike in sales within that short period of time. Such is the power of sharing and why you should aim for it.

Writing Social Media Content for people to ‘Share’

Writing content on social media should focus on getting the highest number of shares. We understand that you need to publish promotions and sell your products/services, but these types of posts usually do not get many shares. The solution is to mix your social media plan with something worth sharing indeed, such as tips & trick related to your business, noteworthy updates, infographics and more. If you content is well written and prove to be of good value, people will automatically share it, getting your business much better exposure in turn.

Knowing this, you can go back to the drawing board and plan how you wish to mix your sharable content with your usual sales posts. With proper content and advertising, your social media performance, and sales, could be much better.

Logo Branding and your business branding are something companies cannot neglect in 2021. Since competitive landscape has shifted over the years, brands compete in a more advanced level of having their own ‘Brand Values’ communicated through various channels. Since branding encompasses all aspects of your business from appearance, pricing, values, etc., brands need to define and deliver their own promise to position themselves where they wanted to be within the market.

There are many ways of refining your own brand: using company colours, defining brand promise, using brand persona and tone of voice, having a good logo, etc. Since branding is closely tie with graphics and how you communicate, companies always get started with logo design.

Your logo speaks volumes about your company. Would it be professional and stern, or would it be futuristic and playful? Would it have a subtle meaning about something your brand offers? We recommend getting a professional designer to help with logo branding, or if you wish to do it yourself, consider platform such as www.logogenie.net to create one. After logo design, you may start to think of your company’s persona.

This company persona means if your company is a person, what would he or she be like? How old? What is he or she interested in and how would this person speak to others? Having this persona defined will help you a lot on overall communication and ultimately how you position yourself in the market. By defining your logo and graphics, brand values, and persona, your business will have a much clearer branding than ever.

Online marketing for hotel is as important, if not more, than your operation tasks. Online marketing is most crucial when you are NOT an international chain hotel like Marriott, Accor, Hyatt and more with solid reputation to lean on. Having a good hotel marketing will help you preserve your revenue in the long run as hotels tend to succumb to online travel agent (OTAs) at some point. They are good, but overly reliance is never a good idea. We’d say you should do what you can to increase direct booking revenue for your property.

By having a clear expectations on audience demographics, goals, budget, etc. you can chart out a solid marketing plan to compete with other hotels. With our 10+ years of experience working for international and individual hotels, we have an in-depth understanding on what makes a hotel performs. How to get sustainable growth and decent ROI in the short and long term.

As they say, “God is in the details”. Online marketing for hotel stay true to this motto. We used to work for an inter-chain property which was running 5 Google Ads campaigns at the time, but did not quite get the ROI they wanted. What we did was breaking the campaign down to cellular level and rebuilt it back up. Along the way, we found unnecessary keywords that are just in the wrong place, keywords that are draining budget but not performing toward conversion, unfinished ads and many more holes to be patched.

The campaign structure was recreated to show results from different target countries compared to stuffing all different keywords within a single campaign. Three months later, our new optimization showed promising increase with 2x ROI and 50% reduction in overall cost!

This hotel ended the year with an ROI of 12.1x in 2019 roughly doubled from previous year.

To support the campaign, we also launched Google Display Banners to both prospecting and remarketing list to people with intent to travel. This gets less ROI of around 3x but it effectively reached millions with a lower budget. Used together with search campaign, the hotel enjoyed visible increase in their direct booking.

Sometimes your online marketing for hotel does not aim toward just bookings. Branding is another aspect you will want to build so one day you can yield a higher ADR and allow customers to engage more with your brand. We would like to take Holiday Inn Express in Krabi as an example. Back then, the hotel is relatively new without direct beach access. We launched Google Display Ads in the form of banners to target countries including HK, SG, KR, etc. and do remarketing ads to capture website visitors. Moreover, we began uploading content and worked on SEO optimization so well the laundry page was ranked in the first page in Krabi. In 6 months of doing so, we enjoyed the ROI of 7:1 from display banners which is doubled from the previous year at around 3:1. We also get millions of views and considerable website traffic as our byproduct.

Another good online marketing for hotel case study would be from Zenith Sukhumvit Hotel Bangkok with their ASQ website. We worked as a consultant in which we see a need to create a quick and user-friendly ASQ page to cope with the rising covid-19 pandemic back when it first started. While revenue from travelers declined, we are one of the first hotels to launch ASQ website and support it with both Facebook and Google Ads.

We built the site within 2 weeks, then reaped more than 100+ ASQ booking within our first month. Better yet, we spent less than THB 20,000 for it. To this day, we still continue pushing ASQ / Hospitel direction until we finally see the end of this pandemic. With the right online marketing for hotel, we are looking at a long-term shift to our revenue mix.

From the success stories above, you can see that each hotel’s sweet spot is different. With Convert Digital as your guide, we will chart out your personalized success path for you with a clearly estimated ROI. Contact us today to learn more.

Digital Marketing Agency for SME – The Why.

As an owner of small to mid-sized business, you are evaluating the pros and cons of hiring an experienced digital marketing agency for SME or just hire an in-house professional. We will point out the comparison for you.

Digital Marketing Agency for SME. Is it worth it?

You may wonder why you might need a digital marketing agency for SMEs. You may think your business has a clear marketing strategy and execution on multiple channels. But is it really true? In this article we will address some of the most common hurdles and why hiring a digital marketing agency may be a good idea for your business. Digital marketing consists of many areas and each one requires a different skill set. Therefore, even multi-million companies will find that their in-house team could not address all necessary areas required to execute their vision. This is where you may find that digital marketing agency for SME may come in handy. Your business will be taking care of by seasoned team of professionals with a much lower cost and a flexible contract compared to hiring a full team. Our Bangkok based digital marketing agency for SMEs is behind rapid growth of many businesses in service, manufacturing, food, hotel, real estate, fashion, tech industries and more. Diverse, high-level teams of professionals provide a full range of digital marketing services and consultation on Search Engine Optimization (SEO), Google Ads, Social media management, marketing strategy and all you could imagine as if we are your in-house marketing department.

Why hire?

Usually start-ups are inexperienced in their first few years of the business, hence there are high chances it might doom. To charge up the growth of their business, SMEs need digital marketing services to generate better and higher revenues. Many expertise starts with small business but due to fewer funds cannot advertise or make use of proper online channels. Investing in digital marketing agencies gives them highest ROI.

The Best Whys?

An affordable deal against a big return. An in-house team won’t be able to cover up all the required areas.  Many tools and technologies are available that are expensive and its difficult for SMEs to bear its cost burden. Thus hiring a digital marketing agency for SME resolves this issue as they already have such costly installed tools and technologies.

Deeper Insights

Digital marketing agency usually have close contact with Google, Facebook and so on thus they can provide best practices on services such as Google ads that helps a business to survive and target the right people by guaranteeing proven results. They provide the world with what they need and tell the uniqueness of the business thus reaching exact customers. Mobile technology has given wider wings to this technology to reach newer heights. Today there is no need for customers to approach a business but their own company backed with the right digital marketing agency for SME can reach audiences or customers without much efforts.

Goal-oriented

We speak numbers. Digital marketing agency for SME work for their clients according to their goals and tailor the whole digital marketing actions for results. Users are guaranteed that their goal is achieved no matter what and how the business set up is. Social media marketing, email marketing, search engine optimization keeps an active and effective interaction between audiences and the business owners which turns into higher results. Covering a wider audience is important to grow a business and thus increases sales revenue. As Bangkok’s top digital marketing agency for SMEs, we understand your investment constrains and top line expectations. You can simply break the contract anytime if we don’t perform.

Cost Effectiveness

Hiring an in-house team can be expensive, not to mention you will have fixed expense that keeps growing every year. A professional digital marketing manager could cost you somewhere around THB 80,000/month (appx $2,600) in Thailand. Hiring one person who may not be strong in all areas of digital marketing could leave your business vulnerable to competitors without you knowing.

With experienced digital marketing agency for SME, your Digital marketing strategy is planned and executed with professional teams at a cost much lesser than if you hire this actual team. You will have professionals that are trained and experienced in each separate fields of digital to support your business. This is why you will not leave an opportunity unexplored with our digital marketing agency for SMEs.

Why Our Clients Stay?

• We chart out detailed user journey from start to finish and allocate marketing actions to each step. With your business insights and our expertise, we present a solid road map to success
• Utmost professionalism is guaranteed at Convert Digital. Our dedicated teams works round the clock to assist and solve queries 24/7. Consultation is always included so business owners never have to wonder how to proceed.

What Else?

• We have successfully achieved an ROI (Return on Investment) of more than 160: 1 for our existing clients by social media advertising alone. Imagine how much they get when they do it right in all areas. For every dollar 1 invested in digital marketing, $160 is the earnings generated. Analytics integrated with the website helps in easily measuring the ROI.
• High flexibility in the scope of the work is granted. With our All-in-One package, our digital marketing agency for SME offers simple, effective, quick, detailed, and hassle-free solutions. Nothing is out of scope.
• Our portfolio is comprehensive consisting global portfolio having small to large enterprises and we have made each one successful in their desired endeavors. We focus at getting more access to international markets and are able to define the target audience. We aim at building a community for the client’s products or services in keeping a brand image.