Tidarat S, Author at Convert Digital

Tips for Shooting Short Videos That Appeal to Gen Z

Creating short video content is currently a major trend, especially among Gen Z who enjoy watching brief, concise, and creative content. In this article, we’ll guide you through short video shooting techniques that will help make your content appeal to your Gen Z target audience. If your business targets this young demographic, you absolutely cannot miss this!

Understanding Gen Z Behavior

It’s essential to understand the behavior and preferences of Gen Z before starting to create content. They typically enjoy quick and concise content, as well as novelty and uniqueness. Each video clip must be creative and distinctively different. Additionally, emphasizing authenticity is something that makes Gen Z feel comfortable watching, as it lacks excessive embellishment and truly reflects genuine identity.

Steps to Shoot Short Videos for High Views

1. Plan before shooting short videos

Start by clearly defining your concept, identifying the video’s goal and message, determining the mood and tone of your video, and importantly, preparing a script or main points before shooting to stay on topic and complete the actual shoot quickly. You can create a rough storyboard.

Then, choose an appropriate filming location with sufficient lighting for video recording, arrange the background so it’s not too cluttered and looks attractive, and add some special touches to make it interesting and relevant to the content being filmed.

2. Techniques for shooting interesting short videos include:

Image composition: Use the Rule of Thirds when shooting and position elements in interesting ways. Also be aware of distractions in the frame while shooting.
Creative use of lighting: It’s recommended that using natural light will give your image natural colors; some clips will show naturally beautiful skin tones. Avoid camera angles with backlighting as it will make the video dark. If your shooting angle truly doesn’t have enough light, you can use supplementary equipment like LED lights or other colored lights that match your theme.
Camera movement: Create smooth movement rhythms while shooting and don’t move the camera too quickly to make editing easier. However, another approach follows the trend of rapidly moving the camera up and down. Therefore, the style of video clip you choose should match your main concept.

3. Professional-looking video editing, broken down into details:

Interesting editing techniques: Most often use transitions to connect clips smoothly and create interest in shooting each shot. Common techniques include Jump Cuts to create exciting rhythms, Match Cuts to seamlessly connect different scenes, Pattern Interrupts to create novelty in videos, or Visual Effects to increase interest, etc. There are many more techniques with no fixed rules – you can create your own style.
Appropriate length: TikTok uses 15-60 seconds, Instagram Reels uses 15-90 seconds, and YouTube Shorts uses no more than 60 seconds. Choose the appropriate length for each platform.
Using music and sound effects in videos: Choose trending songs for short videos, such as new releases from famous artists to gain more attention, as the algorithm will distribute your clip along with that sound trend. Additionally, using sound effects adds interest to your video as a small gimmick that helps attract attention and adds color that makes people want to watch until the end. Finally, synchronizing your edits with the rhythm of the music in the video clip makes it even more interesting.

Elements That Make Videos Interesting for Gen Z

1. Using Text Overlay in Videos

Use easy-to-read and modern fonts in videos
Emphasize key points with text between clip cuts
Add captions for viewers who watch videos with sound off

2. Using Stickers and Filters in Videos

เUse moderately, not excessively
Make them consistent with the content and target audience of your video
Create interest without distracting from the main content of the video

3. Techniques for Creating Engagement Through Videos

Clear Call to Action: At the end of the clip, encourage viewers to like, share, and follow future short videos, as well as invite viewers to chat in the comments below the video clip.
Using hashtags for videos: Must be relevant to the video content, and if related to trending hashtags in short video filming as well, it will increase engagement even more. Also consider creating your own specific hashtags to build a memorable video brand.

Latest Trends in Shooting Short Videos

POV (Point of View) Content: Choose to shoot from interesting angles, telling stories through personal experiences with finesse to create a shared feeling with video viewers.
Concise Storytelling: Start with an interesting hook in the first few seconds to make people stop and watch, have an intriguing twist during the video, and end with an impressive conclusion to make viewers remember your video.
Behind the Scenes: It’s recommended to record video clips during work to be able to use these camera-set clips to reveal interesting behind-the-scenes aspects of the main video shoot. These are considered ways to create closeness with viewers through very natural videos.

Precautions When Shooting Short Videos

1. Video Quality

Image resolution must be clear
Sound must be crisp, without noise interference during video recording
Editing must be smooth, not jerky, to create a good video viewing experience

2. Copyright

Be careful about using copyrighted music in your videos
Credit sources of content used in your videos
Use authorized music and images for your videos

3. Content Appropriateness

Be careful about shooting content that violates community guidelines
Avoid sensitive issues that may cause problems in videos
Maintain safety standards when shooting clips every time

Essential Equipment for Shooting Short Videos

1. Basic Equipment: You can use any type of smartphone, but most video platforms emphasize good quality clips. Finding a tripod or Gimbal to use helps keep video images steady. If there’s speaking involved in your video, use an external microphone separate from the clip for even better sound quality in videos.

2. Supplementary Equipment: Lights for shooting in low-light areas, add-on lenses for smartphones for diverse perspectives in videos, or remote control devices for convenience while shooting clips.

Measuring and Improving Video Quality

Key indicators are views and engagement with the video, the rate of viewers watching videos to completion, as well as shares and comments below the video. Additionally, in analyzing and improving videos, you should study appropriate times to post videos, analyze popular video formats to see how others make their clips and use them as guidelines (but don’t copy). Improving shooting techniques based on viewer feedback which will also impress your audience and lead to long-term following.

Currently, all social media platforms have backend systems that make it easier to analyze each clip and understand the data behind it. We can use these system recommendations to develop in precisely targeted ways.

Convert Digital is Ready to Make Short Video Shooting Easy

Creating short videos that appeal to Gen Z isn’t difficult if you understand the basics and various techniques. The important thing is to have creativity in shooting clips, understand your target audience, and be ready to adapt to constantly changing trends. The techniques we’ve shared today are just a part of it, but if you want your video clips to trend, you must never stop learning new things. If you think you have enough on your plate managing a business, you can consult with Convert Digital because we offer social media services on all platforms – you just tell us your goals, and we’ll share amazing ideas with you.

What is Google Search Console and why it is An Essential Tool for SEO Ranking Improvement

What is Google Search Console and why it is important for your business? Let’s explore how business owners like you could benefit from this free tool. In the digital era where online business competition continuously rises, getting your website to rank at the top of Google search results has become an essential factor that cannot be overlooked. This is because it both increases website visibility and significantly reduces advertising costs that companies need to spend when SEO achieves good rankings.

If you’re a business owner, you might not be familiar with what Google Search Console is. In this article, we will guide everyone through a detailed introduction to Google Search Console, along with learning how to use it for maximum benefit. This will ensure that both business owners and marketers who are working on SEO for your website receive information that can be properly implemented in the right direction.

What is Google Search Console?

Google Search Console is a free tool developed by Google to help website owners track, analyze, and improve their website’s performance in Google search results. This tool provides important insights about website visibility, technical issues, and opportunities to improve SEO for better rankings or to have your website appear at the top.

Main Benefits of Google Search Console

1. Effective monitoring and search data

Google Search Console is an important source of information about various search performance metrics, helping you understand how your website appears in searches and how users interact with your search results, such as:

Number of impressions
Click-through Rate (CTR)
Average position in search results
Total clicks
Keywords that bring users to your website

All of these help you understand how your website appears in searches and how users interact with your search results.

2. Help detect and fix technical issues

Google Search Console helps identify technical issues that may affect your website’s ranking, such as Googlebot crawling problems, mobile usability errors, schema markup issues, HTML errors, and page accessibility issues.

3. itemap and URL management

Google Search Console is a helper that allows you to submit new sitemaps to Google, as well as check the indexing status of URLs. It also lets you request Google to crawl new URLs and remove unwanted URLs from search results.

How to Set Up and Use Google Search Console

Start by visiting the Google Search Console website and choose a method to verify website ownership such as adding an HTML tag, uploading an HTML file, using Google Analytics, using Google Tag Manager, or adding a DNS record.

what is google search console - an example

Using key features, divided into 4 main categories as follows:

Viewing performance reports: Go to the “Performance” section and select the time period for which you want to view data. Then you can analyze information such as popular keywords, best performing web pages, countries with the most searches, or devices used for access.
Checking Core Web Vitals: Google Search Console is a tool that allows you to view Core Web Vitals reports and check values for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Identifying web pages that need improvement: For Google Search Console strategies to improve SEO, we divide as follows:

– Keyword analysis: Check which keywords bring traffic to your website and find new opportunities from keywords with high impressions but low CTR. Also improve Meta Title and Meta Description to increase CTR.

– Content improvement: Google Search Console is a resource that will help you use data to identify content that needs improvement or if you want to update low-performing content. It also helps create new content based on user needs.– Technical issue fixes: Whether checking and fixing 404 errors, improving mobile usability, or fixing schema markup issues.

Using Google Search Console More Effectively

Using API for intelligent automation: The capabilities of the API in Google Search Console unlock powerful automation possibilities, including:

Integrating data with other analytics systems: Connect Google Search Console data with existing analytics for comprehensive performance insights.
Automated reporting: Create scheduled reports that highlight key metrics and changes without manual intervention.
Real-time monitoring: Use systems that alert you immediately when rankings fluctuate or critical technical issues arise.

Need to use with other tools: Since Google Search Console is a tool that cannot directly improve rankings, but only allows viewing various data to help SEO professionals work in the right direction, therefore, for a complete picture, the most powerful SEO optimization occurs when using Google Search Console together with these tools:

Google Analytics: Link search data with website user behavior for better user experience.
Google Ads: Align organic and paid search data for a holistic marketing strategy.

Professional SEO tools: Enhance Google’s data with in-depth analysis from specialized SEO platforms such as Ahrefs, SEMrush, Moz Pro, Screaming Frog, SE Ranking, and Serpstat.

Data Display Limitations

Data is not displayed in real-time: Since data is typically delayed by 2-3 days, it’s not possible to check changes immediately, and some data may only be updated once a week. If you need real-time data, you should check the last update date in each section again.
Limitations in historical data storage: Performance data is stored retroactively for only 16 months. If changes occur beyond that period, they cannot be analyzed for comparison.
Analysis limitations: Cannot directly view competitor data, unlike paid SEO tools, and there is no detailed keyword ranking tracking (only average position is shown). There is no detailed information about backlinks, such as link quality or anchor text.
Data inconsistency: Sometimes data may not be consistent with other Google tools, and the calculation of average position may be misleading in some cases. Also, changes in Google’s algorithm may cause some data to change without notification.

Although Google Search Console is an important tool for website development, as mentioned above, it has quite a few limitations in terms of important data coverage, which may cause analysis discrepancies in many areas. So if you find it difficult to use this tool for SEO, our company is always available for consultation. In addition to Google Search Console, we also have other paid SEO tools that provide even deeper insights, especially for analyzing competitor data from any website to better plan SEO without limitations.

Google Analytics is the Essential Tool for E-commerce Businesses

In today’s era where e-commerce businesses are growing rapidly, having tools that effectively analyze and evaluate website performance is crucial for business operations. Today, we’d like to introduce what Google Analytics is, how it helps us understand user behavior, and how in-depth data analysis can help entrepreneurs make more accurate decisions while running their business. Do these capabilities truly increase sales opportunities and generate more revenue? Let’s find the answers together.

What is Google Analytics?

Google Analytics is a tool from Google that helps businesses gain deeper insights into website visitors, user behavior, and the effectiveness of various marketing campaigns. Google Analytics is designed to help you analyze conversion data in detail.

Currently, Google Analytics has been upgraded to the latest version, Google Analytics 4 or GA4, which was developed to accommodate changes in the digital world and evolving consumer behaviors. The new features of GA4 help entrepreneurs analyze e-commerce data more deeply and efficiently as follows:

Predictive Metrics

GA4 uses AI to predict future user behavior, such as:

Purchase Probability – the likelihood that users will purchase products within 7 days

Churn Probability – the likelihood that users won’t return to the website within 7 days

Revenue Prediction – the expected revenue from users within the next 28 days.

New Engagement Metrics

Instead of using the traditional Bounce Rate, GA4 uses Engagement Rate which measures genuine user engagement by considering time spent on the website exceeding 10 seconds, viewing more than 1 page, and the occurrence of Conversion Events.

Funnel Analysis

Google Analytics is capable of creating and analyzing custom funnels to see where users drop off during the purchasing process. With Funnel Analysis, you can check where customers exit the purchase flow, such as at the shipping address page, allowing you to improve that page for easier use and increase successful purchase rates.

Path Analysis

Analyzes user navigation paths, showing where users come from and which pages they visit next.

Segment Builder

Create detailed user groups based on behaviors or characteristics, such as “customers who purchased more than once in the past month.”

User-ID

Better track users across devices and platforms, providing a comprehensive view of the Customer Journey.

BigQuery Export

Export raw data to BigQuery for advanced analysis or connection with other systems (available for free in the free version of GA4).

Why Do E-commerce Businesses Need Google Analytics?

Understand customer behavior: Google Analytics is instrumental in helping you know who visits your website and what they do on it, or where they come from. This information helps you customize content and design your website to precisely meet customer needs, enhancing user experience and increasing sales effectively.
Measure marketing campaign results: You can analyze the effectiveness of various marketing campaigns including SEO, Google Ads, or social media. This information helps you determine which channels to invest more or less in, making your marketing budget more efficient.
Improve user experience: Google Analytics is a powerful tool that provides information about your website’s technical performance in many areas, such as page loading speed and bounce rate. This information helps you identify technical issues and improve the user experience.
Help increase Conversion Rate: Google Analytics is essential for setting goals, such as membership registration, document downloads, or product purchases. This information will show you how successful your website is in getting users to take the actions you want.

How is Conversion Tracking Related to Google Analytics

While Google Analytics is a tool that helps many e-commerce businesses succeed through in-depth data, another important tool that enhances the analysis of e-commerce business results is Conversion Tracking, which works in conjunction with Google Analytics. Simply put, we cannot use Google Analytics alone; we need to use other tools along with it, such as Facebook Pixel, LinkedIn Insight Tag, and Google Ads Conversion Tracking. Measuring these conversions will support what we get from customers. This includes order information, new customer lists, and the number of people who sign up or register through forms. It enables us to track the payment process from start to finish. We can identify where customers leave the ordering process, and this helps us improve the payment experience for a smoother flow.

What is Conversion Tracking?

Another important tool alongside Google Analytics is Conversion Tracking, which helps website owners track and measure activities users perform after seeing an advertisement. The data collected is sent to advertising platforms such as Facebook, Google, or LINE, helping to analyze and optimize advertising strategies for greater effectiveness.

How Conversion Tracking Works

Installation: Install code on your website or application to identify users and track their behavior on various pages.
Tracking: When a conversion occurs, the code records the data and sends it to the analytics system.
Processing: The analytics system processes the data to create reports and improve ad content going forward.

Installing Conversion Tracking

Before starting conversion advertising, website owners must install the Conversion Tracking system. This can be done by adding code from the desired advertising platform to the website. This system helps collect information about customer behavior and various activities occurring on the website for processing. LnwShop Pro platform users can easily install Conversion Tracking without writing additional code, as the system has already prepared the code for support.

Furthermore, if we implement tracking comprehensively, Google Analytics is able to show the total revenue and which channels it comes from, whether SEO, Google Ads, Social, etc. But if many people still don’t understand or don’t want to spend time analyzing it themselves, they can consult with the Convert Digital team. We specialize in marketing, managing advertising campaigns, and making websites SEO-friendly, with experience helping leading businesses achieve their expected goals. Google Analytics is one of the many tools we expertly utilize to drive your business forward.

What is Customer Journey and Why is it Important for Marketing?

Have you ever wondered what processes someone goes through before becoming a business’s customer?

Looking back to the starting point, we often find that the path customers take to discover a business isn’t simple. Instead, it’s filled with various factors that influence their decision-making. Therefore, understanding the Customer Journey, or the path customers take, is crucial in helping businesses adjust their marketing strategies, sales, and services to most effectively match the touchpoints that customers encounter.

Deep Dive into the Meaning of Customer Journey

This is a type of diagram used to show the customer’s journey, from before they know about the business until they become interested customers who decide to purchase products, and ultimately become loyal to the business. It covers all touchpoints where customers have opportunities to interact with the business, whether through website access, social media, retail stores, and various after-sales services. This helps businesses design and create good experiences for customers at every touchpoint, leading to customer satisfaction and encouraging repeat business.

Main Stages in the Customer Journey

The main stages are used to explain the path customers travel from first getting to know the business until becoming loyal brand advocates, as follows:

1. Awareness

In the first stage of the Customer Journey, customers can become aware of the business, products, or services through marketing activities such as advertising, online marketing, social media posting, article writing, or word-of-mouth from close contacts. Therefore, businesses need to rapidly build brand awareness and recognition to help stimulate interest and create recognition in the eyes of target customers.

2. Consideration

Once customers are aware of the business’s existence, the next stage is the product selection process. Businesses need to present information about their products and services distinctively to help customers who are searching and comparing product information feel satisfied and ultimately want to make a purchase decision.

3. Purchase

After the consideration stage, customers enter the purchase stage of the Customer Journey. This is a crucial time when businesses must make the purchasing process convenient, quick, and as impressive as possible to prevent customers from abandoning their purchase intent or switching to competitors’ products.

4. Retention

Once customers have made their purchase, businesses need to ensure maximum customer satisfaction with the product through offering special privileges, direct customer interaction, tracking usage results, and providing efficient after-sales service to create impressions and encourage customers in this Customer Journey stage to want to make repeat purchases.

5. Advocacy

Advocacy is the final stage of the Customer Journey where regular customers want to share their positive impressions of the business and products through writing reviews, sharing on social media, or discussing with friends and family. Therefore, retaining customers at this stage is a very important step in helping businesses gain truly loyal customers who want to sincerely support the business.

Why is The Customer Journey Important for Business?

It’s important for businesses to deeply understand customer journeys and experiences so that they may respond well to customer needs at each touchpoint. The analysis also helps businesses precisely identify problems and obstacles that might make customers feel hesitant or dissatisfied with products or services, leading to increased opportunities to attract new customers while efficiently maintaining the existing customer base in the long term.

Creating a Customer Journey Map

Creating a detailed Customer Journey Map is important in helping businesses accurately understand and meet customer needs, which can be done through these steps:

Identifying Touchpoints

Businesses should identify all touchpoints where customers will have opportunities to interact with the business, such as visiting the website, interacting with the business on social media platforms, conversing with in-store sales teams, and accessing after-sales services. These touchpoints on the Customer Journey Map will help businesses better understand which channels customers typically use to contact the business and whether the service experience at each point is smooth and satisfactory.

Identifying Pain Points

After identifying Touchpoints, the next step is finding Pain Points or problems that customers typically encounter during their Customer Journey, such as complex ordering processes, slow business responses, or unclear information display. This helps businesses improve and develop their weaknesses to create the best possible customer satisfaction.

Strategies for Improving Customer Experience

Businesses can use in-depth information from the Customer Journey to analyze customer journeys at each stage in detail. This helps businesses not only customize services or product presentations to effectively meet individual customer needs but also helps businesses predict future customer behavior and prepare to respond to new customer expectations accurately and timely, ensuring all customers receive the best possible experience at every stage of the Customer Journey.

Measurement and Evaluation

Measuring and evaluating the Customer Journey is another important step that will help businesses assess how successful their chosen strategies are. Businesses can use indicators such as Net Promoter Score (NPS) to measure customer satisfaction and loyalty levels, or use Customer Satisfaction Score (CSAT) and Customer Effort Score (CES) to accurately evaluate experiences received at each touchpoint of this tool, enabling businesses to continuously improve and develop their services.

Using Technology for Tracking

Generally, technology that plays an important role in helping track and improve business Customer Journeys typically comes in the form of Customer Relationship Management (CRM) systems that can collect data and track customer behavior in real-time. Additionally, utilizing AI and Machine Learning for in-depth data analysis helps businesses reduce service complexity and more accurately predict customer needs in the future.

Digital Trends in 2025

In 2025, the Customer Journey will remain one of the tools that can effectively respond to rapidly changing target customer behaviors and expectations. However, the application of AI and Machine Learning technologies together is considered another important aid that will help businesses utilize data and various technologies to analyze and improve customer experiences for creating long-term success most effectively.

How Important is Schema Markup to SEO?

In this digital age where consumers consistently prioritize searching for products and services through Search Engines, it’s undeniable that SEO (Search Engine Optimization) is not just a marketing strategy that helps businesses effectively reach their target audience and create online visibility, but also helps build credibility and sustainable growth opportunities for businesses. For this reason, Schema Markup was invented and developed to help all users truly enhance their website’s SEO efficiency.

What is Schema Markup?

Schema Markup is a few lines of code that is installed as an add-on to web pages to help search engines like Google, Bing, and Yahoo not only better understand content, but also help these search engines extract useful information from web pages to display on Search Engine Results Pages (SERP), leading to higher rankings and increased website traffic.

Why Is It Important for SEO?

As one of the most effective strategies in helping Google understand website content in greater detail, it leads to increased opportunities for websites to stand out and attract more visitors.

Helps Google Understand Website Content

Schema Markup plays a crucial role in helping Google Bot understand the elements and content on web pages accurately and completely by systematically organizing data structure, leading to increased chances of higher rankings on Search Engine Results Pages (SERP).

Helps Increase Click-Through Rate (CTR)

Not only does it make website information more prominent in the eyes of Search Engines, but it also allows website information to display as Rich Snippets, such as review scores, images, or frequently asked questions, which can help make users more interested and likely to click through to visit the website, resulting in increased click-through rates and website traffic.

Types of Schema Markup

Article: Content that is article-based such as news, blog posts, or interesting educational content
Product: Content used to display product details such as product name, price, and review scores
FAQ: Content related to frequently asked questions and answers, which can effectively increase chances of Rich Results display
Event: Content about shows or various events such as concerts, conferences, or workshops, which usually includes clear details about date, time, location, and ticket booking links
Local Business: Content with local business details such as location, opening-closing hours, and contact numbers

Installation Methods

Schema Markup can be installed on websites through various methods depending on expertise level and chosen tools:

1. Installation using Schema Generator

Tools installation using Schema generator tools can be done by using tools like Structured Data Markup Helper to select the desired Schema format and enter the website URL where you want to install Schema Markup, then generate HTML and copy the resulting script to install on the website without having to write code manually.

2. Direct HTML Code Installation

Direct HTML code installation involves adding Structured Data in JSON-LD format directly into the website’s HTML code. This method is the most popular as it’s easy to understand and is recommended directly by Google.

3. Installation via WordPress Plugins

For WordPress plugin installation, all users can choose to install the Schema & Structured Data for WP & AMP plugin and select the type of Schema they want to install on their web pages quickly and conveniently for effective SEO benefits.

Check the correctness of Schema Markup implementation on a website

Verification Process

After installing Schema Markup on the website, all users can test whether the installation appears complete to Google Bot by following these simple steps:

Visit https://search.google.com/test/rich-results
Enter the URL of the webpage you want to test, or enter the HTML code with Schema Markup
Select TEST URL or TEST CODE to begin testing
The system will show installation results detected on the webpage and any errors that may occur along with improvement recommendations

Results Analysis

After installing the tool on the website, all users can analyze SEO results using Google Search Console, which can help track how many times your website appears as Rich Snippets in search results and in what format. Additionally, Google Search Console helps you check whether using Schema Markup has increased website click-through rates, providing precise analysis of implementation results.

Key Benefits of Installing This Tool

It’s clear that Schema Markup is a crucial tool for improving SEO efficiency, as it not only helps Search Engines better understand website content and context but also increases chances of content being displayed as Rich Snippets that can make web pages stand out, leading to attracting users and effectively increasing Click-Through Rate (CTR).

What is Search Generative Experience? Is This The New Era of SEO?

Internet usage behavior in the digital age continues to evolve constantly. In the past, people viewed searching for information on search engines as one of the most efficient ways to obtain desired information. However, today, most people no longer want to rely on search methods that require “clicking” through multiple websites for details. Instead, they want new features like Search Generative Experience that can help filter content and provide comprehensive, relevant answers immediately through AI platforms like ChatGPT and others with different systems.

What is Search Generative Experience (SGE) or Generative Engine Optimization (GEO)?

Search Generative Experience (SGE) is Google’s new search feature that combines the power of artificial intelligence (AI) with machine learning’s ability to learn and analyze data. This helps make the Search Engine Results Page display more concise, relevant, and easier to understand than traditional search methods. Meanwhile, Generative Engine Optimization (GEO) is a feature specifically developed to support SGE’s functionality through strategies that optimize website content for the new search format, emphasizing conciseness, clarity, and immediate accurate answers to searchers’ queries, helping increase the chances of content appearing effectively in SGE results.

Exploring AI Technology

PaLM 2, an AI model developed to understand complex language in over 100 languages and solve multiple data sets simultaneously, has been integrated with Search Generative Experience. This enables comprehensive and efficient presentation of diverse information including images, videos, product prices, reference websites, and other relevant data. It also allows searchers to interact and ask follow-up questions to access detailed information quickly and efficiently.

Advantages of Using SGE

Reduces search time by providing immediate, concise, accurate, and complete answers on the search results page
Comes with conversation functions allowing users to ask additional questions or request in-depth explanations about their search topics comprehensively
Enables product comparison in one place by presenting features, prices, reviews, and other relevant information, helping searchers see options and compare products from multiple brands instantly

Limitations and Challenges of Using SGE

May present inaccurate or incorrect information, as AI might pull data from unreliable or outdated sources for summarizing and presenting information
Still in experimental phase, which may result in imperfect system accuracy, making it unable to present complex or specific information effectively

Key Features of Interest for SGE

This tool comes with core features that help improve search efficiency to be quick, accurate, and effectively meet user needs:

Women use Search Generative Experience (SGE)

AI-powered snapshots

Feature AI-powered snapshots is a Search Generative Experience feature that pulls relevant search information like text, images, videos, reference sources, or other data to display at the top of search results every time, making searches more efficient and time-saving.

Conversation Mode

Conversation mode allows users to ask additional questions about topics of interest instantly by clicking the “Ask a follow up” button, making information searches flow more smoothly and continuously, similar to talking with a human personal assistant.

Vertical Search Experience

Vertical Experience is another key feature that helps Search Generative Experience users access multiple product search results, price comparisons, review scores, and other information simultaneously for easier comparison and decision-making.

Impact on Search

Search Generative Experience has dramatically changed how people search for information today. The display of information at the top of search results helps users access desired information in a more concise and understandable format. However, Search Generative Experience may also affect website traffic volumes.

Changes in Organic Traffic and Traffic Retention

Although Search Generative Experience hasn’t been officially launched by Google and isn’t yet available in Thailand, it may risk reducing website traffic in the future. Therefore, designing SEO strategies aligned with this tool is crucial for effectively maintaining website visitor numbers.

Integration with SEO Strategy

Planning SEO strategies that align with Search Generative Experience to maintain traffic should focus on creating content that answers user questions precisely, comprehensively, and completely. This should be combined with using Structured Data presentation to increase chances of appearing in Featured Snippets or AI-powered snapshots, helping websites maintain visibility in search results and not lose traffic from these changes.

Marketing Strategy Adjustment

Beyond adjusting SEO strategies, adapting marketing strategies to align with Search Generative Experience through creating concise and relevant content following N-E-E-A-T principles (Notability, Experience, Expertise, Authoritativeness, and Trustworthiness), including interesting image content, videos, FAQs, and comprehensive reviews, is crucial for helping AI effectively pull website content into search results, leading to increased website visibility and opportunities to attract users for long-term traffic retention.

Accurate and Quick Information Without Reading Multiple Websites

Undeniably, Search Generative Experience is Google’s new feature that has revolutionized digital-age information searching by utilizing AI and Machine Learning to make searches more accurate and faster without needing to click through multiple websites. It also displays diverse information like images, videos, and product information to help users make decisions more easily. Therefore, adapting to Search Generative Experience by planning concise, relevant SEO content that meets N-E-E-A-T principles is important for maintaining traffic and achieving success in this truly changed era of information searching.

Complete SEO, SGE, and GEO Solutions at Convert Digital Marketing Agency

At Convert Digital, we are an SEO Agency (in Bangkok) ready to provide comprehensive online marketing services, covering both traditional SEO where you can choose unlimited webpage numbers and keywords per page, as well as SGE and GEO services. This helps your business grow and sustain itself efficiently in the digital age. Contact us today to start your success journey with Convert Digital, a marketing and SEO company that provides comprehensive solutions meeting all your needs most effectively.

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