Does a world without cookies sound scary to you? Aside from kids and cookie lovers, business owners and marketers will likely cry in a cookieless world. 

A “cookieless world” is a term brought by Google’s announcement that it will stop supporting third-party cookies on their Chrome browser going forward. Any data transferred with these cookies are therefore lost. This means marketers will have a hard time trying to track users on your website and their actions as there is no third-party cookie anymore. Without accepting cookies, your website analytics tools may not run at all, making any customer personalization and ads optimization unavailable. 

Preparing for a cookieless world is something most businesses will need to do sooner or later. Today Convert Digital would like to share some groundworks to prepare your business for this crucial change. 

1.Have a Proper Cookie Consent Bar

In line with international GDPR or Thailand’s PDPA, a cookie consent bar on any website is a MUST. If you don’t have this “cookie bar” already, ask your website developer to put it on the website to comply. If you are using WordPress, there are plug-ins to use for free. Note that if you use this consent bar and your website visitor does NOT click on “Accept”, chances are your website analytics tools will not run at all. This not only makes it hard for you to know exactly how many users, but also leaves you in the blind when it comes to tracking customer actions on your website. 

Read more about Thailand’s PDPA here: www.convertdigital.co.th/th/how-pdpa-law-affects-on-digital-marketing

2. Build Your Own Database 

In a cookieless world, it’s all about how you can get hold of “First-party Data” from your customers. This could be through your day-to-day operations, through online forms, etc. CRM tools have become more and more relevant and how you collect your customers’ name, email, tel, and more and make use of those later on for ads. Many ad platforms need your customer data to optimize ad performance. You can think of this as a substitute for cookies when it is not there anymore. 

3. Email Marketing is Not Dead

Despite the debate that email marketing is dead, it could be a great low-cost channel you could use to get new business and retain your existing customers. It could also adapt to collect user information through built-in forms and more that your user can engage with, then you can use these data to your benefit. 

4. Build Customer Loyalty and Repurchase 

When we can’t use cookies to target, say, people who have purchased your product or people who abandon carts, building customer loyalty becomes more important. There are many CRM tools to keep track of your user retention and repurchase both of which would make a good goal to improve going forward. 

The dawn of the cookieless world and first-party data collection means that businesses will have to push a bit harder to collect customer data in an organized manner while improving retention and repeat purchase. The time is now, so start strategizing your plans and take them into action otherwise you risk being left behind with this wave of change.

Not sure how to start? Consult Convert Digital today and we will break this down to you. We offer a complete All-in-One solution along with A la Carte services that are just right with your needs. Read more at: www.convertdigital.co.th/all-in-one-digital-marketing-services/

We can’t deny the power of a well-made VDO in business. With that power more distributed through a higher quality phone, lots of apps and the market trend in general, being on top of your VDO marketing game is more crucial than ever. Brands with well designed and well utilized VDOs have seen significantly more growth in revenue over ones that don’t use VDOs.

If a picture is worth a thousand words, then a VDO would be worth millions. Shifting your focus from static images to a series of well-designed VDOs will be one of the most effective marketing strategies in 2022 and beyond as VDOs can capture the moment, the story, the reality and more of what your business is trying to present to the world. 

We have platforms everywhere and many require their own sizing to work best. It is important to tailor your VDO specifications to serve your most profitable platform. Don’t fred. We have compiled some of the most used platforms / types for you below. 

Still regarded as the most used social media in Thailand. Facebook reported over 4 billion vdos watched each day. There are 4 main types of VDOs you may frequently see on Facebook which are:

VDO posts – It’s basically a post with a VDO instead of an image. 

• VDO dimension: 1280 x 720 px
• File size limit: 4GB
• Ratio: 16:9 Landscape or 9:16 Portrait
• File type: .mp4 and .mov

360 VDO – Gives viewers the actual experience of being in the place. Great for real estate, hotels, restaurants and more. 

• VDO dimensions: 5120 x 2560 px (Monoscopic) and 5120 x 5120 px (Stereoscopic)

• File size limit: 10GB
• Ratio: 2:1 (Monoscopic) and 1:1 (Stereoscopic)
• File type: .mp4 and .mov

VDO Ads – VDO ads on Facebook work best with 1:1 ratio. Always be precise and short as you will probably make different variations to test with your audiences. 

• VDO dimension: 1080 x 1080 px

• File size limit: 4GB
• Ratio: 1:1
• File type: .mp4 and .mov

Another core social media channel for Thais especially among ladies, Instagram effectiveness based almost solely on the quality of images and VDOs in your account. 

IG VDO post – Most common VDO type found on IG alongside IG stories. Can be square, portrait or landscape. We would recommend good VDOs for any type of business. 

• VDO dimensions: 1920 x 1080 px (Landscape) 1080 x 1080 px (Square) 
• File size limit: 4GB
• Ratio: 16:9 (Landscape), 4:5 (Portrait), 1:1 (Square) 
• File type: .mp4 and .mov

IG Story – Is a short <15 seconds VDO best to capture the moment. It is a more casual and playful format and most brands do use it extensively to creatively present their product catalogs. Just get it to full screen and you are good to go.    

• VDO dimension: 1080 x 1920 px
• File size limit: 4GB
• Ratio: 9:16
• File type: .mp4 and .mov

IG Reel – A short VDO format best for highlighting brand’s messages in 60 seconds or less. A reel can be creative, fun and inspiring. IG Reel will also appear to people who don’t follow your IG account from their feed. 

• VDO dimension: 1080 x 1920 px
• File size limit: 4GB
• Ratio: 9:16
• File type: .mp4 and .mov

Of course we love YouTube. We have both long and short VDO. The shorter ones can be as short as 6 seconds for ads. 

• VDO dimensions: 426 × 240 (240p), 640 × 360 (360p), 854 × 480 (480p), 1280 × 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 px (2160p)
• File size limit: up to 128GB
• Ratio: 16:9
• File type: .mov .mpeg4 .mp4 .avi .wmv .mpegps .flv .3gpp and Webm

YouTube Shorts – This is similar to IG Reel and Tiktok, aiming to deliver a short experience within 60 seconds. 

• VDO dimension: 1080 x 1920 px
• Ratio: 9:16

Can’t miss this up-and-coming Chinese platform. Tiktok is best for spreading awareness and has many ads that drive excellent results – all based on your VDOs. If your business has enough resources to constantly push interesting VDOs, Tiktok is a platform you should consider. 

• VDO dimensions: 1280 x 720 (Landscape) 720 x 1280 (Portrait) 640 x 640 px (Square) 
• File size limit: 500MB
• Ratio: 16:9 (Landscape), 9:16 (Portrait), 1:1 (Square)
• File type: .mp4 .mov .mpeg and .avi

Using VDOs will be another key factor that could make or break your business when it comes to online marketing. Evaluating the power of each platform and each type of VDO ads for your business is the key to success. While many businesses may feel the need to hop on any new platform, we have seen countless brands that lack sufficient resources to constantly push quality VDOs to finally gain traction and revenue. In such a case, it may be better off if you choose only a few platforms and invest on them. 

Not sure how best to proceed? Consult us at Convert Digital and we can make it easy for you.

Get your website up and above all others with Google Ads

Google Ads is a form of ads that uses keywords to trigger. When your customers search something related to your business on Google, the ads will show on #1-4 position on Google’s first page.

The difference of being on top of the first page and somewhere else is enormous. Imagine the first top 3 results getting 80% of all the clicks, and business. If your SEO game is not strong enough to rank there organically, using Google Ads campaign will bring you the same advantage with some investment.

Face it. You’re now in a competition where there’s no day or night. No borders. You can only get above your competitors by serving the right offer to the right person at the right time, which could be 4 a.m. in the morning. Google Ads can help you do just that with its functionalities. You can choose to show or not to show ads to certain areas of the world, certain keywords, times or search conditions.

Google Ads campaign creation can be done in many different ways. We follow Google’s best practice which is constantly updated. We also discuss with Google’s rep each month for our clients. Conversion tracking is also a complimentary service from our side to help you understand how Google Ads brings you increased business. You will have complete control of how you spend, campaign structure, what to measure and many more with us.

After running your campaign for a month, you should have insights on how your competitors are bidding and how much shares they currently have. We also have data aside from Google’s platform to better analyze the niche you may be profitable in and track how your competiors are aiming for.

Once invested, you will see metrics such as impression, clicks, click-through-rate (CTR), etc. We will cross-check these results with other tools such as Google Analytics, Google Tag Manager and more to optimize your ROI.

You will know exactly how many users are visiting your website from Google Ads and also know which goals they hit and where they hit them. This level of insights will be provided with our complimentary conversion tracking.

Your firm have an allocated resource and we know hiring an in-house digital marketing team will be a considerable investment. Why invest so much when you can hire a full team as well with just THB 20,000 to do what you need to achieve? Our staffs are veteran on the subject and hold Google Ads Search, Display and Video certifications. You can rest assured we know what we are doing and save this chuck of budget to invest on something else.

Now you may consider investing in Google Ads to see if this works for you. Whether you invest or not, remember, an untapped space will eventually be tapped. And you do not want your competitor to gain influence there. Ask us today and see for yourself how cost-effective this is.

Do you need a digital marketing plan that works during Covid-19? It has been almost 2 years since Thailand and the world has lived through one of the great economic crises. Covid-19 outbreak has changed the way people live, do business, purchase products and services and force businesses to think how to sell without having a storefront. Creating a digital marketing plan containing digital marketing strategy that allow your business to perform in such situation maybe challenging for you.

We invite you to take these 3 steps approach on how to create a digital marketing plan that limit your budget while giving you ROI to grow sustainably in the long term.

1. Define your audiences in detail
2. Choose the right channels
3. Pick the right performance indicator

Start Your Digital Marketing Plan with Audiences

A good digital marketing plan needs a very detailed audience demographics. You should strive to define your customers age, gender, interests, job title, relationship status, etc. for each of your product and service. Audience is the foundation that could spell either success or failure of your entire plan.

Once audiences are defined, you start putting the right price, promotion, content, basically personalization to each group in your overall communication.

Choosing the Right Channels

Different channels give different results. You as a decision maker need to know which type of user are using which channels. For example, Instagram is more popular among ladies and people on Instagram in general tend to have more purchasing power than that of Facebook. Another example would be choosing to invest in Google Ads if your business serves user in urgent needs such as car battery change service. For restaurant and café, you cannot forget LINE OA as Thai people use LINE as their primary tool of ordering even more than any other channels. Thus, knowing which channel should be invested in is one of the keys to success.

Get Your Digital Marketing Plan the Right KPIs

Sometimes KPI does not come in the form of sales figure. In some business, getting more visibility share online or new client registration is their goal. In making a solid digital marketing plan, we would like to introduce these common indicators for you to choose from.

• ROI (Return on investment): ROI = 3 means for every THB 1 spent you get THB 3 in return. ROI is commonly used to see which channel gets you most revenue.
• Reach and Impression: Reach is how many people see your post or ads. Impression is how many times your post or ads has been seen. A person could see your ads twice. That is 1 reach and 2 impressions.
• Impression share: This metric is used primarily on Google Ads and it tells you how many times your client sees your ads out of 100%. Number closer to 100 is better.
• CTR (Click-through-rate): How many times your link or ads is clicked on. CTR of 5% means for every 100 people who saw your ads, 5 people clicked on it.
• Conversion Rate: How many % of people purchased or submitted lead form to your business (conversion). Usually fall below 5%.

Creating a digital marketing plan in Covid-19 situation can be tricky as you cannot spend as much as you wanted to. And sometimes you are limited to only 1-2 channels. In that case, know your audience, know your channels and know how to measure results are the keys to success.

Online marketing landscape has been changing every day. One of the giants who leads this change is of course large companies like Google who owns more than 75% of the world’s total search volume. As such, advertising using Google Ads is one of the best channels in reaching potential customers in every stage of the purchase cycle, from researching to buying.

Google Ads campaign is very effective in driving quality traffic to your website. With this channel, your ads will be shown on rank #1-4 on Google’s first page above organic results. Google Ads campaign allows room for flexibility whether you wish to drive more people to your website or scope down to only a handful of people who are looking for what you offer. You can also target specific time, cities, countries and more to suit your business needs.

Google Ads runs on a PPC or Pay-per-click model where you will be paying for clicks, not impressions. This means your ads can show as many times as needs and you won’t be paying if there is no click. But of course, a good campaign will drive lots of click to your website to purchase your products or services. You can also set objective to maximum clicks, impression share or conversion as well.

We recommend businesses to have at least one Google Ads campaign running to get more business from Google because the average cost per click for most business is only THB 3-7. If you are selling high value items or are selling products in batch, this is the ideal channel to invest in. Moreover, it’s not only in normal search result, you can advertise using Google Shopping Ads, Google Discovery Ads (which goes to gmail and YouTube) and Google Display Network which launches your banners into 97% of websites in this world in the area you choose to advertise.

Not sure how to get started with Google Ads? Consult us for free and see how we could estimate your ROI.

In today’s social media post, brands and corporate compete with “Content”. But what makes quality content on social media post? Your idea may be important, but the first thing your user will probably see is the quality of your image or VDO. This could make or break your social media post performance.

Many may think that posting on social media or launching a campaign does not require much effort. As quality goes, more and more brands are hiring knowledgeable professionals and agencies to manage their social media. This raises the overall standard of how brands compete with quality proofreading, professional photos and breathtaking VDOs. Like it or not, your company needs to adapt or risk becoming obsolete in this field.

If you wish to compete better, start hiring professional photo and videographers. They will recommend you tips to present your products and services in a better way. A well-thought media will inspire people to act whether by buying a product or learning more about the brand.

Our Digital Marketing Agency in Bangkok, Thailand is equipped with content writer, photographer, videographer, and a director to making highly competitive social media post and advertising for your brand. We can take this burden off you and present you a complete social media plan along with graphics and vdos necessary to ace the market. If you are interested in being a leader in your respective field, we could help.

We are living in the world that almost every people are using social media in their daily lives from morning to bedtime. Your digital marketing strategy is most likely involved one or more social channels such as Facebook, Instagram, LINE OA and YouTube. If you want your business to have more exposure on these channels, one of the best metric to focus on is the number of shares. Followed by comments and like.

The Power of the ‘Share’ Button

Social media is built for sharing. You share your post to the world or share others posts on your own timeline. This act of mass sharing could make or break your business. For example, European Food Co., Ltd., the owner of Pepo jelly once hitted top 10 twitter hashtag resulting in a spike in sales within that short period of time. Such is the power of sharing and why you should aim for it.

Writing Social Media Content for people to ‘Share’

Writing content on social media should focus on getting the highest number of shares. We understand that you need to publish promotions and sell your products/services, but these types of posts usually do not get many shares. The solution is to mix your social media plan with something worth sharing indeed, such as tips & trick related to your business, noteworthy updates, infographics and more. If you content is well written and prove to be of good value, people will automatically share it, getting your business much better exposure in turn.

Knowing this, you can go back to the drawing board and plan how you wish to mix your sharable content with your usual sales posts. With proper content and advertising, your social media performance, and sales, could be much better.

Logo Branding and your business branding are something companies cannot neglect in 2021. Since competitive landscape has shifted over the years, brands compete in a more advanced level of having their own ‘Brand Values’ communicated through various channels. Since branding encompasses all aspects of your business from appearance, pricing, values, etc., brands need to define and deliver their own promise to position themselves where they wanted to be within the market.

There are many ways of refining your own brand: using company colours, defining brand promise, using brand persona and tone of voice, having a good logo, etc. Since branding is closely tie with graphics and how you communicate, companies always get started with logo design.

Your logo speaks volumes about your company. Would it be professional and stern, or would it be futuristic and playful? Would it have a subtle meaning about something your brand offers? We recommend getting a professional designer to help with logo branding, or if you wish to do it yourself, consider platform such as www.logogenie.net to create one. After logo design, you may start to think of your company’s persona.

This company persona means if your company is a person, what would he or she be like? How old? What is he or she interested in and how would this person speak to others? Having this persona defined will help you a lot on overall communication and ultimately how you position yourself in the market. By defining your logo and graphics, brand values, and persona, your business will have a much clearer branding than ever.