How To Do SEO in 2025: What You Should Know and What Changed?

Explore the latest changes in SEO strategies for 2025 and discover new effective approaches to optimize your website’s search performance.
In 2025, Search Engine Optimization (SEO) remains one of the most crucial online marketing strategies for enhancing website performance and improving Google search rankings. This approach continues to be instrumental in driving traffic and fostering digital market growth effectively.
However, with rapidly evolving user behaviors, search engine algorithms have undergone significant changes. As a result, SEO methods in 2025 have transformed considerably compared to previous years, aiming to align more closely with Google’s algorithm criteria.

Deep Dive: SEO Changes You Need to Know

The advancement of Artificial Intelligence (AI) and Machine Learning (ML) has brought new challenges to SEO. In 2025, amid rapidly changing user behaviors, SEO isn’t just about attracting large numbers of visitors to your website. Instead, it focuses on creating quality content that delivers impressive experiences, helping convert target audiences into loyal customers and followers.

Zero-Click Searches and Content Presentation

Search Generative Experience (SGE), Google’s notable feature in 2025, integrates AI to provide direct answers to user queries. While this pushes organic search results further down the page, SGE still prioritizes content quality and keyword relevance according to Google’s ranking criteria. For example, searching for “Bangkok temperature” instantly shows current temperature figures, or searching “translate hello” provides immediate translations.

Therefore, SEO strategies emphasizing clear, concise, and easily understandable content remain crucial for AI tools to effectively extract and present information through SGE.

The N-E-E-A-T Concept

While many SEO practitioners are familiar with E-A-T or E-E-A-T criteria, 2025 introduces N-E-E-A-T: Notability, Experience, Expertise, Authoritativeness, and Trustworthiness. This framework emphasizes content from genuine experts. The more you can prove your writers’ credibility and expertise, the better your chances of gaining Google’s trust and higher rankings.

Key implementation strategies include:

  1. Write Naturally (N)
  • Create easily readable, natural content
  • Use familiar language without excessive formality
  • Avoid unnecessary complex terminology
  1. Demonstrate Expertise (E)
  • Show deep understanding of your topics
  • Reference reliable sources
  • Include real-world examples and case studies
  1. Create Engaging Content (E)
  • Develop compelling content that captures reader interest
  • Utilize storytelling techniques
  • Incorporate relevant images, graphs, or videos
  1. Establish Authority (A)
  • Present accurate, reliable information
  • Reference experts and research
  • Include supporting statistics and data
  1. Build Trust (T)
  • Maintain transparency in information presentation

Proper AI Tool Integration

While AI tools like ChatGPT, Bard, or Gemini have influenced SEO practices, AI-generated content often lacks the human touch and can feel robotic. Google’s algorithm tends to favor more natural, human-written content. Therefore, AI tools should be used strategically in SEO – primarily for content outlining or selective enhancement rather than complete content generation.

Summary of how to do SEO in 2025

Adapting SEO strategies to align with current changes remains crucial for 2025. Successful SEO isn’t just about creating quality content for better search rankings; it’s about building strong relationships with your target audience and staying ahead of technological changes and consumer behavior shifts. This approach helps businesses maintain a genuine competitive advantage in the digital landscape.

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What is Generative Engine Optimization (GEO) And How to Do SEO for AI

Learn what is GEO (Generative Engine Optimization) and discover the importance of optimizing content for AI-driven search engines. The rise of Artificial Intelligence (AI) has brought significant changes across various domains – from communication and work processes to data analysis and online information searching. This transformation has led to the emergence of what is Generative Engine Optimization (GEO), a strategy focused on optimizing content for AI-powered search tools. This approach aims to make your website content more compatible with intelligent AI systems that can generate and present information in real-time.

What is GEO (Generative Engine Optimization)?

What is Generative Engine Optimization (GEO)? First officially discussed in November 2023, GEO is a new online marketing strategy that focuses on optimizing digital content across websites and online platforms like YouTube and Facebook Pages. It aims to align content with AI-powered search tools, also known as AI Generative Engines, to increase the likelihood of your business or website content appearing in responses from Generative AI tools like ChatGPT, Gemini, Bing Chat, or Google SGE.

Why is GEO Important?

As we enter the AI era, there’s been a significant shift in how people search for information online. With more users turning to AI Search systems, organic website traffic has notably decreased over the past year. GEO has become crucial in ensuring target audiences can effectively discover your content and brand identity through AI-driven searches.

How is GEO Different from SEO?

While both SEO (Search Engine Optimization) and GEO share similar core objectives in improving content discoverability, they differ in their approach:

  • SEO focuses on optimizing content for search engine algorithms to improve website rankings in Search Engine Results Pages (SERPs).
  • GEO emphasizes content optimization for AI response patterns and meeting user query intent directly.

Basic SEO Techniques for Achieving GEO Goals

Here are fundamental strategies for optimizing your content for both SEO and GEO:

Building Content Credibility

The most crucial aspect of SEO for GEO success is creating accurate, comprehensive, detailed, and trustworthy content. Include clear author credentials and content references to demonstrate your website’s expertise and authority to Generative Engines.

Creating Easy-to-Understand Content

Generative Engines typically use Large Language Models (LLMs) to synthesize and summarize information before presenting answers. Therefore, creating content that AI systems can easily understand and process is crucial for effective SEO and GEO performance.

Implementing Schema Markup

Schema Markup is a valuable tool for enhancing both SEO and GEO effectiveness. Installing Schema Markup helps Google Bot and Generative AI better understand your website’s content and details, increasing the likelihood of appearing in AI-generated responses.

Looking Ahead

SEO continues to evolve yearly. While traditional SEO focused on keyword placement and website structure optimization for Search Engine Crawlers, modern SEO combines these classic techniques with strategies for Generative AI responsiveness. This integration helps achieve SEO results that align with an AI-driven future and maximizes GEO effectiveness.

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Why Your Business Needs Google SEO in 2021?

Why Google SEO in 2021?

Brands and leaders know they needed Google SEO (Search Engine Optimization) to get their business website up to page 1 on Google but lack the know-how. In the quest for more quality website traffic, many decision makers neglect SEO for a much faster channel like Google Ads because SEO ranking is not guaranteed, and it takes 8-12 months to fully shine.

SEO is like a middle-term investment which we recommend brands to do in parallel with other channels such as Google Ads and social media. Once organic ranking is secured on page 1, you may consider reducing ads spent and still keep large amount of quality traffic and revenue via SEO.

At our SEO agency in Bangkok, doing SEO right is not just putting keywords there. We rewrite natural sounding content throughout your website and optimize them technically. We also do a thorough SEO audit of your website to check if we need to improve mobile load speed and if there is any major error to be solved. We also focus on helping you track ‘conversions’ which is any valuable goal for your business: purchase, leads, etc. for you to measure your website performance with real data.

By implementing proper Google SEO strategy with website analytics, your business is set-up for success in the long run.

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SEO Agency Bangkok with Measurable Results

SEO Agency Bangkok Like No Other

SEO Agency is the term many business owners are familiar with when you speak to your marketing person, but not in detail. There are many SEO agencies in Bangkok which offer pretty much the same thing, getting you to the top of page 1 on Google. But since business owners are usually not a technical SEO expert, you would not understand the length of work each SEO agency Bangkok employs to make a difference. In this article we seek to explain to some detail about the ‘content writing’ part of SEO. Aside from this, there are still many more parts that need to work in unison to make your website rank #1 such as on-page SEO optimization, link building and many more.

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What is SEO and Why You Need It?

SEO optimization is all about getting your website to rank on page 1, preferably #1 on search engines like Google. When you are on page 1 when people search for your products or services, you will save your advertisement budget immensely while reaping visibility, website traffic and revenue. This is achieved with only when you have the right technical optimization and meaningful content. You will need a fast-loading website that runs great on mobile, unique contents that relates to your searchers, and technical optimization skills to choose the right keywords. 

You may find that most SEO agency Bangkok is speaking the same thing. This article will then talks about the limitation others may have, and how our SEO agency Bangkok can show you positive trends with clear number & graph from the first month – all at a fraction of the cost. So, let’s dive in.

SEO Agency Bangkok with Exceptional Value

  1. Optimal results, minimum investment: Our SEO agency Bangkok offers a team of SEO professionals with 10+ years of hands on experience. Our clients both domestic and international in various industries are enjoying measurable improvements month on month. This comes with only minimal investment compared to other SEO agencies in Bangkok.
  2. No restrictions on keyword and page count: Some other SEO agency Bangkok will place steep restrictions to how many keywords and pages they will optimize for you within a certain price. We don’t. We optimize your whole website in one SEO package. No hidden or extra charge.
  3. Guaranteed results: We track your progress since day 1 starting from SEO audit. You will see how your website grows in terms of number of keywords, ranking of keywords and number of quality pages. We say you should see substantial results from 8-12 months.
  4. Success cases: You can see our SEO case studies and achievements here in our projects page.

Why Should I Rank on Page 1?

Because why not? If you are ranked at position 1-3 on Google, you get more than 75% of all the clicks. As they say, the best place to hide a dead body is page 2 of Google. If your business does not rank, you will need to pay for advertising to get website traffic that should have less quality compared to customers who finds you via SEO (organic search).

How Does our SEO Agency Writes?

Writing a good SEO article means we are writing not only to sell your product or service, but we aim to provide most value to a customer within that search keyword. Only by writing 10x better than all other articles in our area can you rank #1 on Google. We strive to provide a complete, relevant and technically optimized articles that is clearly better than the rest.

Common Challenges of Doing SEO

  1. Choosing the right keyword: Of course, most SEO agency in Bangkok or even marketing professionals will use Google Keyword Planner tool or some other paid tools such as MOZ, Ahref of SEMrush to help identify potential keywords. However, it is up to experience still for us to choose the most effective keyword to use as you will stick to it for months. 
  2. Overoptimize by duplicating the exact keyword: This is one of the popular methods that will fade with time because now Google started to pick up ‘meaning’ or ‘intent’ rather than exact word. We aim to write for great reader experience instead.
  3. Copy-pasting content from other sites: Adjusting parts of other website’s content will get you nowhere these days. If you are a fewer website traffic than the one you copied, then you have set yourself for failure as Google will demote you and promote the other one instead. Remember, your content needs to be unique. 
  4. Ranking for less importance keywords: You may have articles and keywords that rank #1 on Google but has nothing to do with your core business. Supposed you are a hotel, but you rank for housekeeping service, In this case, ranking means nothing to you. 
  5. Quantity over Quality: More articles or longer word count don’t always mean you are doing a better job. It’s about quality of each article, each word as well. Getting this right requires experience.

You may find that writing a good SEO article requires both business understanding and SEO expertise. While most business owners excel in their domain, they seriously lack people who can translate the same to the digital world. This is where you may need our SEO Agency in Bangkok to get your website on the map.

Why Choose Convert Digital?

Yes, there are 1,000 other SEO Agency in Bangkok alone. But how many would show you every single detail of what you did wrong, how we solve it, and how your website traffic and keyword improve over time using clear-cut numbers? Our professional SEOs are using world-class SEO tools to deeply analyze your website and those of your competitors, map out how you perform, and chart your route to success. You will see competitors you may not even consider and deeply analyzed data of why they are ahead, or behind you. Moreover, our SEO Agency in Bangkok does not limit keyword count or number of pages we optimize. It’s one service for the whole website in reasonable price compared to others. You save your budget while getting optimal results when working with us. We guarantee your improvement in 8-12 months.

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