What is Google Search Console and why it is An Essential Tool for SEO Ranking Improvement

What is Google Search Console and why it is important for your business? Let’s explore how business owners like you could benefit from this free tool. In the digital era where online business competition continuously rises, getting your website to rank at the top of Google search results has become an essential factor that cannot be overlooked. This is because it both increases website visibility and significantly reduces advertising costs that companies need to spend when SEO achieves good rankings.

If you’re a business owner, you might not be familiar with what Google Search Console is. In this article, we will guide everyone through a detailed introduction to Google Search Console, along with learning how to use it for maximum benefit. This will ensure that both business owners and marketers who are working on SEO for your website receive information that can be properly implemented in the right direction.

What is Google Search Console?

Google Search Console is a free tool developed by Google to help website owners track, analyze, and improve their website’s performance in Google search results. This tool provides important insights about website visibility, technical issues, and opportunities to improve SEO for better rankings or to have your website appear at the top.

Main Benefits of Google Search Console

1. Effective monitoring and search data

Google Search Console is an important source of information about various search performance metrics, helping you understand how your website appears in searches and how users interact with your search results, such as:

Number of impressions
Click-through Rate (CTR)
Average position in search results
Total clicks
Keywords that bring users to your website

All of these help you understand how your website appears in searches and how users interact with your search results.

2. Help detect and fix technical issues

Google Search Console helps identify technical issues that may affect your website’s ranking, such as Googlebot crawling problems, mobile usability errors, schema markup issues, HTML errors, and page accessibility issues.

3. itemap and URL management

Google Search Console is a helper that allows you to submit new sitemaps to Google, as well as check the indexing status of URLs. It also lets you request Google to crawl new URLs and remove unwanted URLs from search results.

How to Set Up and Use Google Search Console

Start by visiting the Google Search Console website and choose a method to verify website ownership such as adding an HTML tag, uploading an HTML file, using Google Analytics, using Google Tag Manager, or adding a DNS record.

what is google search console - an example

Using key features, divided into 4 main categories as follows:

Viewing performance reports: Go to the “Performance” section and select the time period for which you want to view data. Then you can analyze information such as popular keywords, best performing web pages, countries with the most searches, or devices used for access.
Checking Core Web Vitals: Google Search Console is a tool that allows you to view Core Web Vitals reports and check values for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Identifying web pages that need improvement: For Google Search Console strategies to improve SEO, we divide as follows:

– Keyword analysis: Check which keywords bring traffic to your website and find new opportunities from keywords with high impressions but low CTR. Also improve Meta Title and Meta Description to increase CTR.

– Content improvement: Google Search Console is a resource that will help you use data to identify content that needs improvement or if you want to update low-performing content. It also helps create new content based on user needs.– Technical issue fixes: Whether checking and fixing 404 errors, improving mobile usability, or fixing schema markup issues.

Using Google Search Console More Effectively

Using API for intelligent automation: The capabilities of the API in Google Search Console unlock powerful automation possibilities, including:

Integrating data with other analytics systems: Connect Google Search Console data with existing analytics for comprehensive performance insights.
Automated reporting: Create scheduled reports that highlight key metrics and changes without manual intervention.
Real-time monitoring: Use systems that alert you immediately when rankings fluctuate or critical technical issues arise.

Need to use with other tools: Since Google Search Console is a tool that cannot directly improve rankings, but only allows viewing various data to help SEO professionals work in the right direction, therefore, for a complete picture, the most powerful SEO optimization occurs when using Google Search Console together with these tools:

Google Analytics: Link search data with website user behavior for better user experience.
Google Ads: Align organic and paid search data for a holistic marketing strategy.

Professional SEO tools: Enhance Google’s data with in-depth analysis from specialized SEO platforms such as Ahrefs, SEMrush, Moz Pro, Screaming Frog, SE Ranking, and Serpstat.

Data Display Limitations

Data is not displayed in real-time: Since data is typically delayed by 2-3 days, it’s not possible to check changes immediately, and some data may only be updated once a week. If you need real-time data, you should check the last update date in each section again.
Limitations in historical data storage: Performance data is stored retroactively for only 16 months. If changes occur beyond that period, they cannot be analyzed for comparison.
Analysis limitations: Cannot directly view competitor data, unlike paid SEO tools, and there is no detailed keyword ranking tracking (only average position is shown). There is no detailed information about backlinks, such as link quality or anchor text.
Data inconsistency: Sometimes data may not be consistent with other Google tools, and the calculation of average position may be misleading in some cases. Also, changes in Google’s algorithm may cause some data to change without notification.

Although Google Search Console is an important tool for website development, as mentioned above, it has quite a few limitations in terms of important data coverage, which may cause analysis discrepancies in many areas. So if you find it difficult to use this tool for SEO, our company is always available for consultation. In addition to Google Search Console, we also have other paid SEO tools that provide even deeper insights, especially for analyzing competitor data from any website to better plan SEO without limitations.

What is Customer Journey and Why is it Important for Marketing?

Have you ever wondered what processes someone goes through before becoming a business’s customer?

Looking back to the starting point, we often find that the path customers take to discover a business isn’t simple. Instead, it’s filled with various factors that influence their decision-making. Therefore, understanding the Customer Journey, or the path customers take, is crucial in helping businesses adjust their marketing strategies, sales, and services to most effectively match the touchpoints that customers encounter.

Deep Dive into the Meaning of Customer Journey

This is a type of diagram used to show the customer’s journey, from before they know about the business until they become interested customers who decide to purchase products, and ultimately become loyal to the business. It covers all touchpoints where customers have opportunities to interact with the business, whether through website access, social media, retail stores, and various after-sales services. This helps businesses design and create good experiences for customers at every touchpoint, leading to customer satisfaction and encouraging repeat business.

Main Stages in the Customer Journey

The main stages are used to explain the path customers travel from first getting to know the business until becoming loyal brand advocates, as follows:

1. Awareness

In the first stage of the Customer Journey, customers can become aware of the business, products, or services through marketing activities such as advertising, online marketing, social media posting, article writing, or word-of-mouth from close contacts. Therefore, businesses need to rapidly build brand awareness and recognition to help stimulate interest and create recognition in the eyes of target customers.

2. Consideration

Once customers are aware of the business’s existence, the next stage is the product selection process. Businesses need to present information about their products and services distinctively to help customers who are searching and comparing product information feel satisfied and ultimately want to make a purchase decision.

3. Purchase

After the consideration stage, customers enter the purchase stage of the Customer Journey. This is a crucial time when businesses must make the purchasing process convenient, quick, and as impressive as possible to prevent customers from abandoning their purchase intent or switching to competitors’ products.

4. Retention

Once customers have made their purchase, businesses need to ensure maximum customer satisfaction with the product through offering special privileges, direct customer interaction, tracking usage results, and providing efficient after-sales service to create impressions and encourage customers in this Customer Journey stage to want to make repeat purchases.

5. Advocacy

Advocacy is the final stage of the Customer Journey where regular customers want to share their positive impressions of the business and products through writing reviews, sharing on social media, or discussing with friends and family. Therefore, retaining customers at this stage is a very important step in helping businesses gain truly loyal customers who want to sincerely support the business.

Why is The Customer Journey Important for Business?

It’s important for businesses to deeply understand customer journeys and experiences so that they may respond well to customer needs at each touchpoint. The analysis also helps businesses precisely identify problems and obstacles that might make customers feel hesitant or dissatisfied with products or services, leading to increased opportunities to attract new customers while efficiently maintaining the existing customer base in the long term.

Creating a Customer Journey Map

Creating a detailed Customer Journey Map is important in helping businesses accurately understand and meet customer needs, which can be done through these steps:

Identifying Touchpoints

Businesses should identify all touchpoints where customers will have opportunities to interact with the business, such as visiting the website, interacting with the business on social media platforms, conversing with in-store sales teams, and accessing after-sales services. These touchpoints on the Customer Journey Map will help businesses better understand which channels customers typically use to contact the business and whether the service experience at each point is smooth and satisfactory.

Identifying Pain Points

After identifying Touchpoints, the next step is finding Pain Points or problems that customers typically encounter during their Customer Journey, such as complex ordering processes, slow business responses, or unclear information display. This helps businesses improve and develop their weaknesses to create the best possible customer satisfaction.

Strategies for Improving Customer Experience

Businesses can use in-depth information from the Customer Journey to analyze customer journeys at each stage in detail. This helps businesses not only customize services or product presentations to effectively meet individual customer needs but also helps businesses predict future customer behavior and prepare to respond to new customer expectations accurately and timely, ensuring all customers receive the best possible experience at every stage of the Customer Journey.

Measurement and Evaluation

Measuring and evaluating the Customer Journey is another important step that will help businesses assess how successful their chosen strategies are. Businesses can use indicators such as Net Promoter Score (NPS) to measure customer satisfaction and loyalty levels, or use Customer Satisfaction Score (CSAT) and Customer Effort Score (CES) to accurately evaluate experiences received at each touchpoint of this tool, enabling businesses to continuously improve and develop their services.

Using Technology for Tracking

Generally, technology that plays an important role in helping track and improve business Customer Journeys typically comes in the form of Customer Relationship Management (CRM) systems that can collect data and track customer behavior in real-time. Additionally, utilizing AI and Machine Learning for in-depth data analysis helps businesses reduce service complexity and more accurately predict customer needs in the future.

Digital Trends in 2025

In 2025, the Customer Journey will remain one of the tools that can effectively respond to rapidly changing target customer behaviors and expectations. However, the application of AI and Machine Learning technologies together is considered another important aid that will help businesses utilize data and various technologies to analyze and improve customer experiences for creating long-term success most effectively.

Is SEO Really Worth It? Why Is It Often Overlooked?

SEO (Search Engine Optimization), a term that most business owners mentioned they know how it works, but is often overlooked in the world of digital marketing. Is it worth investing? We’ll find out in this article.

We’re in an online era. Businesses and customers are all constantly browsing through seas of online content and ads daily. As such, online advertising on major platforms such as Google or Facebook is now a must for businesses large and small to capture opportunities along their customer journey. While most digital marketing actions involve using ads, SEO in particular is about taking time to improve your holistic website experience and content that is both useful and having the right keywords.

While owners understood the rough concept of SEO, almost none wholeheartedly invested in it because of the long wait time, usually 8-12 months, and there can be no guarantee that your ranking will be on #1 position. In contrast to various online ads when you can see your spending, and your ROI right away.

So, Should We Invest in SEO? Definitely

We highly recommend doing SEO for your long-term growth to get more qualified website traffic, improve brand awareness, and reduce your reliance on paid advertising.

The Importance of Doing SEO

It’s one of the most sustainable solutions you can do for your business growth, even if it takes over 8-12 months to achieve considerably high ranking. The goal is to still get a high volume of website traffic, with high purchase intent whenever your customer searches for anything related to your business.

While online advertising is being more competitive and more restrictive due to an increasing privacy policy enforcement, SEO is gradually being a more interesting choice to invest to lead in the future.

What is SEO and Why is It Important?

SEO is basically the art and science of improving your website performance, user experience and content to the point that it provides unique values that match what your customers are searching for. If your website can do all this, chances are it will rank on top of Google’s first page and enjoy more than 80% of clicks.

Today we will look at the 7 factors of good SEO optimization.

SEO Example Work

7 Keys to a Good SEO

We provided a checklist for those who wish to tap into the power of better rankings.

1. Website Structure

You’ll need to run an audit of your website to check if the structure and performance are good enough to start with. Most of the time we will work with your website developer to fix points we found which will impact website load speed and coding. In some cases we will need to revamp the website from its root to comply with Google’s best practices which give us better chances of ranking well.

2. Mobile Friendliness

If your website doesn’t perform well on mobile, it will not rank well. Google knows most of its users are browsing on mobile and thus you are to put great emphasis on your mobile site and its load speed. Check yours using Page speed Insights tool here : https://pagespeed.web.dev/

3. User Experience

This ensures the ease of use, how smooth the experience is, the number of errors found and more. With a well-developed website, users will stay on your site longer and tend to come back to your site to browse more information or shop more. Without a good user experience and minimal error, your website will not rank well on Google.

4. Keyword Research

Having a great website is one thing, having relevant keywords that clients in your business search for is as important as having a good website performance. You will need to know which exact keywords people search, and aim to have those keywords in your website. Quality contents play a great role here. You must weave keywords in a smart and natural way. Blindly stuffing keywords around will not work but instead will get a heavy penalty from Google instead.

5. Useful Content

One thing we can’t emphasize enough is the uniqueness and usefulness of your website content. Done are the days of keyword stuffing and non-relevant content on your website. Now, you will need to write 10x better than your competitors to rank #1, not just 2x.

6. Social Media Shares

Social channels are great ways to build backlinks to your website and increase your website visibility. The more you share the better, as long as it has got engagement.

7. Backlinks

When a lot of high-traffic, high-trustworthy websites in your industry link back to you, that is a strong signal that your website is also trustworthy. We need quality backlinks to rank better in some highly competitive spaces. Read more about backlinks at : www.convertdigital.co.th/th/what-is-backlink/

Doing SEO may not come easy, especially without the right expert in-house. Consult us and hear some of our ideas in transforming your website into a traffic getter today.

Increasing a selling opportunity by building a website

It is undoubted that in this day and age, having a beautiful and functional website is crucial to your business. In the past two years, shops and stores have been affected by the pandemic. Many physical stores are forced to close as people stop going out, a trend that has persisted today. This highlights the transition of selling and buying behavior of customers from offline to online even more so than the past five years. Some of the most common questions from new business owners are “Why is it important to have a website?” and “Which platform should I use to build a website?”. In this article we will highlight both the importance of having a website, and highlight points to consider when it comes to choosing a backend for your new website.

According to Digital Stat 2022, Thai people reigns at #1 globally when they measured how often we shop online, especially in food and home appliances categories. Each person reported spending up to THB 17,000 on online shopping per year.

This fact has led to a reconsideration of sellers about other channels and opportunities to capture more revenue through readily available online platforms and marketplaces such as Shopee, Lazada, or even their own social media channels. While this looks like a good thing, business owners usually find themselves starving as most of these marketplace also have up to 30% GP they need to pay for plus the sellers need to hit certain criteria such as store page traffic above X amount/month and more to be qualified for a Flash Sale category.

Most business owners at this point are asking the same question. Should I build a website? The answer is yes. If you wish to grow your business in the long term and reduce your business’ dependence on these marketplaces, a well-developed website is exactly what you need.

Why is it important to have your own website?

We all know how much time each of us spent looking at a mobile phone, seeing ads and browsing through websites just to find the information we wanted. Imagine that if your potential customers can’t find you when they search, it’d leave them no choice but to go for your competitors. Having a strong and coherent online presence is of absolute importance when you need to compete. Many brands achieved a higher growth rate by having a strong online presence than having a good brick-and-mortar store, because it is just that much easier to scale on your success online than offline. There is almost no limit to the investment, and in return, you may reap out of it.

Consider building a website if you need:

1. Increase credibility

If you are a decent business, your customers expect you to have a good website. It is another proof just like your business registration. If you do not have one and do not have even a good page on social media, people will doubt your legitimacy. Therefore, having a well-designed website that reflects your brand, have proper functions and loads fast on mobile is a must for every business.

2. Reduce your business’s dependence on marketplace platforms with high commission

Having your own online store that sells well without relying on a marketplace e-commerce platform such as Shopee or Lazada means you can save up to 30% of sales revenue. While we understand that it is necessary to have a good presence there and the sales are good, you surely would not want to rely too much on them and play within their rules forever. Having your own website means you do not have to wait to launch a Flash Sale. With the flexibility and capability of a well-developed site, you can become the market place itself for your customers. Remember, well-known marketplaces are websites, too. They just have so much marketing budget they took off.

3. Be flexible to your specific needs

A Website can be tailored to meet any of your needs. This also helps to highlight the brand’s identity and creates a competitive advantage that the marketplace cannot give you. For example, our client is a suit tailoring shop and there is simply no way any marketplace can offer their client a function to select fabrics, input body measurements, and show a rendered 3D model of a jacket they selected before ordering. These are unique functions available for a custom-built website.

Building a website by your own can offer you this, and the flexibility of doing just about anything. It’s your world.

4. Know your customers better

With website analytic tool integration, collecting and analyzing your customers’ data is a breeze. You can better understand the needs and behaviors of your clients. How they interacted with your product and services. Which channel(s) they prefer to contact you and many more points which can be used in your product and service improvement. With sufficient conversion tracking, you can know the entire customer journey from finding your website to purchase.

5. Have an online portfolio

A website can be tailored to meet any of your needs. This also helps to highlight the brand’s identity and creates a competitive advantage that the marketplace cannot give you. For example, our client is a suit tailoring shop and there is simply no way any marketplace can offer their client a function to select fabrics, input body measurements, and show a rendered 3D model of a jacket they selected before ordering. These are unique functions available for a custom-built website.

Building a website by your own can offer you this, and the flexibility of doing just about anything. It’s your world.

Is it difficult to build your own website?

While owning a website certainly has lots of benefits, it is not an easy feat to build a ‘great’ website. There are many website building platforms and tools to assist business owners in building their site without knowing a single line of code. Just drag and drop, and that’s it!

However, most businesses will fall short when it comes to website performance which needs a knowledgeable person to control the quality and user-friendliness of the site. Think of it as having an engineer or an architect when you need to build a house. You can build on your own alright, but it would be that much better with them around.

Now I need to build a website, which platform should I use?

WordPress and Wix are good choices for a business owner to start with when they want to create their own website, especially Wix with its drag & drop system. Let’s compare the two with their own strengths and weaknesses.

Building a website with Wix.com

Wix is a website builder which is designed for normal people like us who are not really into coding. Build your own amazing website with just a small amount of time with its drag and drop feature. It’s a thumb up for:

Beautiful templates that can be used, no need to work it out from scratches.
It’s like doing PowerPoint. Super easy to use, just drag and drop the elements to create your very own website. Coding is not needed.
Wix App market is available when you need additional functions to your website.
Website could be built with multi languages without using any other plugin
Users don’t need to update the plug-in or website itself, Wix will take care of this for you. Also security is excellent.

However, there are some thumbs down too:

Not very compatible for e-commerce websites based in Thailand. A payment has to be done through PayPal if you choose Wix.com in Thailand which is a little complicated. We would not recommend having e-commerce website with Wix in Thailand in 2022. If you are in other parts of the world, that’s another story.
There is no customer service in Thai language. All support system, tickets, call center and articles are in English. This can be a challenge for some.
You cannot choose your hosting provider but Wix. Their business is to offer a website building platform AND a hosting. Once you build a website with them, it is recommended to just host with them. Luckily the cost is not expensive compared to others.

Building a website with WordPress

Let’s have a look at another option for how to build our own website, WordPress, one of the most popular website building / Content Management System (CMS) that is widely used in the world today.

It’s an open system with more options for plugins and advanced functions.

Choose among beautiful themes to start with, there are also lots of plug-ins to install for your website as the community is one of the largest in the world.
Recommended for e-commerce website as it has WooCommerce plugin to support every aspect of e-commerce system of the website. This system could run well even with 10,000 products if built right.
Recommended for a highly customized website with its open platform. Developers can just custom code some parts up to suit your needs.

However, with those flexible advantages of WordPress, there is also a downside of that:

Most of the time you cannot build a detailed WordPress website without some coding knowledge. You may purchase a theme but may not be able to have the function or cannot edit it exactly the way you like because some coding is required. WordPress is much more complicated than Wix.
If you wish to use some plug-in, you may need to pay for the plugin fee used on the website.
If a WordPress website is poorly designed, the owner may have a hard time editing it later. Some will need to go back and rely on a website developer to edit which is not a good idea. Say if you can edit it easily but you need more functions later, you will still need to go back to the developer because if you do it yourself the website may crash.

Our quick recommendations

Pick Wix, if you want a fast and easily built website that doesn’t need to have advanced functions and it updates itself.

Pick WordPress, if you want an advanced function like online store and ecommerce system on your website with ability to build everything as you desire. But also keep a developer close by.

No more headache. Let us handle everything

If you think the process of sourcing website developers and building a decent website are complicated, let Convert Digital support you through. Our experts act on your behalf and speak with your chosen website developers to ensure it is made to our high standard and ensure your investment money will not be in vain. Also, we can help you build both WordPress or Wix website depending on your business needs. For more information about our service, you can find it here

Why You Need a Social Media Agency?

How Is It Better From Doing It Yourself? Social media is now a common platform businesses cannot ignore. Whether it is Facebook, Instagram, LINE OA and more, social media is another mean you need to capitalize better than your competition. But how? This is where our social media agency in Bangkok comes to the table. Today’s competition on social media is tough and it gets tougher each year. More brands are hiring professionals to write content, create compelling graphic and buy ads for your competition. Sometimes knowing how best to invest or not invest is probably the most crucial advantage you can have.

Moreover, with more and more complicated platforms, you may find it harder to hire a full-time expert without investing considerable money. Why not hiring a full team with less investment instead? We offer solid experience with a fraction of the cost.

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Because Understanding, Better Communication

It’s not just for the sake of doing social media, doing it well require solid understanding of your business. Our social media agency seek to combine business acumen with our expertise to achieve better results. We do everything from charting strategy, working on KPIs, creating your Mood & tone , doing actual work and track results so you know what works.

Knowing Social Media

Tone of Voice in Social Media

Tone of voice is what your brand speaks. It’s about how you choose your wording, your brand persona, how your brand communicate. This can be formal or rather playful. Ultimately, a consistent tone of voice should match with your target audience and eventually promote brand awareness and engagement.

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Mood & Tone for Social Media Graphics

Mood & tone of your content is one of the most important first impression your business would have on social media. At Convert Digital we will propose a professional mood & tone board for you to approve and work alongside your graphic designer for an optimal result. Should you need us to take care of everything, that’s also an option.

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Define Your Audience

Knowing who exactly you would want to target is the basic many businesses tend to overlook. Without a clear goal of what you want and who you communicate to, there is no point. We will help you define your various target audience and their interests, then chart our content and graphic so to be most effective.

Things such as location, city
Interests, age, occupation, relationship status, etc.
People who visited your website (retargeting)
People who have similar interests as your customers (Lookalike Audience) can be targeted if you have customer database on hand
And many more methods to reach your audiences

Getting this right is crucial. We offer our experience in setting the most effective campaigns and lay down a solid structure that allows you to do A/B testing along with us.

Getting Started Today

Measuring Results

With your investment, it’s time you measure results to evaluate whether you need to invest more or less. The criteria you need to look at will be different based on your objectives.

Awareness – Get more people to see what you have to offer. We could do million people using just a few ten thousand baht.
Engagement – For more like, comment and share on your post.
Website Traffic – Send targeted people to your website to buy products/services there.
Message – Get a direct message in your inbox to close sales with your admin.

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All basic measures above could be tracked in numbers, making it very clear how you should proceed with your advertising budget. We could keep the ones that does well and cross off ones that is too expensive. Leave this to us and we will do it real-time for you.

Our Social Media Services:

Create 12 social media posts / month (not including graphics unless we can use brand photos)
Create unlimited social media campaigns
No set-up fee or management fee, ever.
Analyze results and consult you on how you should proceed in online marketing.
Save your budget with a minimum of THB 30,000/month for a full team with 10 years of experience. No extra cost.

Hiring an Digital Marketing Agency can be a headache when they tend to have hidden costs and media spend fee which fluctuates.

They may charge you ‘Media Spend Fee’ of 10-15% on your advertising spent and many digital marketing agencies have THB 50,000-120,000 for just FB and IG management. Seeing this painpoint, we offer a package that is complete, econominal and effective.

Get Started Today

Online Marketing for Hotels

Online marketing for hotel is as important, if not more, than your operation tasks. Online marketing is most crucial when you are NOT an international chain hotel like Marriott, Accor, Hyatt and more with solid reputation to lean on. Having a good hotel marketing will help you preserve your revenue in the long run as hotels tend to succumb to online travel agent (OTAs) at some point. They are good, but overly reliance is never a good idea. We’d say you should do what you can to increase direct booking revenue for your property.

By having a clear expectations on audience demographics, goals, budget, etc. you can chart out a solid marketing plan to compete with other hotels. With our 10+ years of experience working for international and individual hotels, we have an in-depth understanding on what makes a hotel performs. How to get sustainable growth and decent ROI in the short and long term.

2x Revenue with Half the Cost with Google Ads

As they say, “God is in the details”. Online marketing for hotel stay true to this motto. We used to work for an inter-chain property which was running 5 Google Ads campaigns at the time, but did not quite get the ROI they wanted. What we did was breaking the campaign down to cellular level and rebuilt it back up. Along the way, we found unnecessary keywords that are just in the wrong place, keywords that are draining budget but not performing toward conversion, unfinished ads and many more holes to be patched.

The campaign structure was recreated to show results from different target countries compared to stuffing all different keywords within a single campaign. Three months later, our new optimization showed promising increase with 2x ROI and 50% reduction in overall cost!

This hotel ended the year with an ROI of 12.1x in 2019 roughly doubled from previous year.

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To support the campaign, we also launched Google Display Banners to both prospecting and remarketing list to people with intent to travel. This gets less ROI of around 3x but it effectively reached millions with a lower budget. Used together with search campaign, the hotel enjoyed visible increase in their direct booking.

See our All-in-One Solution

Getting Both Awareness & ROI

Sometimes your online marketing for hotel does not aim toward just bookings. Branding is another aspect you will want to build so one day you can yield a higher ADR and allow customers to engage more with your brand. We would like to take Holiday Inn Express in Krabi as an example. Back then, the hotel is relatively new without direct beach access. We launched Google Display Ads in the form of banners to target countries including HK, SG, KR, etc. and do remarketing ads to capture website visitors. Moreover, we began uploading content and worked on SEO optimization so well the laundry page was ranked in the first page in Krabi. In 6 months of doing so, we enjoyed the ROI of 7:1 from display banners which is doubled from the previous year at around 3:1. We also get millions of views and considerable website traffic as our byproduct.

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Best Digital Marketing Agency in Bangkok Project Zenith Sukhumvit Team

Online Marketing for Hotel During Covid-19

Another good online marketing for hotel case study would be from Zenith Sukhumvit Hotel Bangkok with their ASQ website. We worked as a consultant in which we see a need to create a quick and user-friendly ASQ page to cope with the rising covid-19 pandemic back when it first started. While revenue from travelers declined, we are one of the first hotels to launch ASQ website and support it with both Facebook and Google Ads.

We built the site within 2 weeks, then reaped more than 100+ ASQ booking within our first month. Better yet, we spent less than THB 20,000 for it. To this day, we still continue pushing ASQ / Hospitel direction until we finally see the end of this pandemic. With the right online marketing for hotel, we are looking at a long-term shift to our revenue mix.

ดูเว็บไซต์ ASQ

From the success stories above, you can see that each hotel’s sweet spot is different. With Convert Digital as your guide, we will chart out your personalized success path for you with a clearly estimated ROI. Contact us today to learn more.

The All-in-One Digital Marketing Agency in Bangkok

In the world where every small thing is going digital, Convert Digital, a digital marketing agency Bangkok, foresees steep challenges business owners must face in terms of knowledge and the lack of digital marketing competency within an organization. Businesses are getting disrupted; products and services are sold more online and less in-store. With this macro trend intact, owners or managers of businesses must have a strong team, or risk losing their business over time.

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Hire a Full Team

To solve this problem, many digital marketing agencies in Bangkok offer their services, but none is quite like us with our All-in-One digital marketing services where you hire a full team knowing your entire digital marketing is well taken care of – all for a fixed monthly price. Our motto is we are YOUR extended team. No need to hire any in-house professionals which could prove costly, and most only know one or two areas of digital marketing.

With our All-in-One package, brands get a full team of highly experienced professionals (with 5-10 years+ of experience) in many faucets such as Digital Marketing Strategist, Ads buyer, Social Media Manager, Content Writer, Creative, etc. all of these in just one monthly investment which is cheaper than hiring one manager. Isn’t it a good investment? Better yet, our contract is flexible, and you can cancel any time if we don’t perform.

Hire a Full Team Today for Less

Our unique scope of work includes:

SEO (Search Engine Optimization): Get your website ranked #1 on Google without paying. This takes 8-12 month, but we have a report that shows you monthly progress.

Google Ads: Invest today and find your website on #1 when clients search anything related to your business.

Social Media: We strategize, position your brand, write fresh contents, and create ads on social media such as Facebook, Instagram, LINE, YouTube, etc.

Consulting: We are data-oriented digital marketing agency Bangkok that can show you the exact numbers of how your business is doing digitally. We also act as your business consultant when you work with us.

Easy Contact: We are available 24/7 by phone and reply emails within in 1 business day. That our fast service standard. You can call us and invite us over for a meeting any time in a month which sets us apart from other digital marketing agencies in Bangkok which tends to send you a report once a month and some are slow to move.

Peace of Mind: Our team consists of experienced in-house professionals. We do not outsource any of our services so you can rest assured you are talking to the people who work on your project. No delay. No account executive who talks to the team and get back to you. Only doers.

No Hidden Fees: Some other digital marketing agency Bangkok might charge you media spend fee (usually 10-30%) or set-up fee. We are not fond of this and will NOT charge any. You only have your monthly retainer to plan for. Nothing else.

At Convert Digital, our All-in-One service means we are a part of your team. We bring to your table our deep expertise in any area of digital marketing and we work very closely with your team so we both drive your business to success. We report concise numbers and data-based explanation of why the numbers are as they are, so you clearly understand your picture. With this kind of service, many of our esteemed clients are working happily with us for many years since we have established.

Flexibility Like No Other

Imagine a full team where you can choose to plug-in to fast track your growth when you need and remove when you don’t. That’s us. Since we are technically not full-time employees, you also save on HR, social securities, insurance, and many other little things that could pile up and cut down your bottom line.

A team that is half the full-time cost, works twice as much and can be removed if not performing, we don’t see why not.

The Great Online Shift

Digital marketing has become something businesses cannot avoid, only adapt. Covid-19 has shifted most businesses online and many struggles just to survive, much less compete without adequate knowledge.

We understand that as business owner you do not need to know that deep, that’s where we come in. With more people working and purchasing from home, knowing which channels to use and how to invest knowing calculated risks are probably one of the holy grails you could wished for.

Enter the Arena with our Digital Marketing Agency in Bangkok

Timing and readiness are the keys to enter this space. Many businesses know full well digital marketing competency will be the deciding factor 10 years ago, only to regret not doing anything since then. We have seen many businesses invest too little online. Many executives still have their doubts not knowing a clear ROI when investing. We can provide an estimate, and exact ROI once we start for 2-3 months.

To many, lacking competence digital marketing professionals are why their businesses don’t grow. With insufficient expertise, your business is probably worse off. Our Digital marketing agency Bangkok is established to solve all these issues for you by providing necessary expertise, in less time, with less investment, with flexibility above full-time employees.

Digital Marketing and Customer Behavior Shift

Not only business landscape shift that impact the market, customer behavior has changed drastically over the years. Many decided to read reviews, compare prices in many channels, and decide to buy something even before seeing it. The question is, is your business ready for this shift? Do you have a mobile-first website that integrates 360 view of your product and online payment gateway? If not, maybe it’s time to consider how you sell online. Successful analysis of customer behavior in the past does not stand true today. You need to know how to reach new customers via online platforms, collect their information for repeat business, and chart out your business strategy based on data collected. Fortunately, digital marketing is the field where data is ample. You will find meaningful data without having to go around doing polls anymore. We will do that for you for whichever demographics.

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Expand Internationally with Less Investment

Our Digital marketing agency in Bangkok has clients that expands new markets in Asia, Europe, US, Russia and many more. You can test international market and expand wherever you want and see results starting from 1 week. International investment does not cost you much more than Thailand if we limit our audience well. With our All-in-One digital marketing services, you can leave this to us and we will report our findings regularly, so you are always on top.

Our Client’s Success is Our Success.

Please see our success cases here in the projects page and you will see how our attentive service achieve great results and why our customers stay with us with years.

https://www.convertdigital.co.th/bangkok-digital-marketing-agency-project/

See Our Projects

Marketing Trends 2021: Go Digital

With Covid-19, business landscape is forced to change drastically. Marketing trends in 2021 is no other than how your business use digital marketing to adapt and thrive in this rapidly changing world. We have some successful cases that saw 100-1,000% growth with proper digital investment (financial company). In this article we bring to you the benefits and opportunities you could grasp with digital marketing tools to be able to get ahead of your competitors.

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Why Digital Marketing?

Simple. Your customers, opportunities and competitors are all here and so you can’t avoid using it. The question business owners frequently ask us is how they can profit from it. Since digital marketing is relatively new to some traditional businesses, we have seen many brands that refused to invest and later needed to catch up with their competitors who have been experimenting digital channels until they reap profit online. If you know you can’t wait to become obsolete. It is high time to embrace new opportunities that come with such change. Many businesses and brands are now relying on the expertise of digital marketing agency in Bangkok like ours.

With technology advancement, more and more customers are interacting with businesses online instead of offline. Shopping, ordering food, watching series, book a flight, etc. all can be done online. If so, how can you not be in this space?

Get Started Right

So, What Exactly is Digital Marketing?

Aligning with marketing trends in 2021, digital marketing or online marketing is how you strategize, advertise, and optimize your online channels to meet your business objectives within a given budget. This alone has unlimited variation depending on your objectives. Whether you want much more awareness for your brand, website traffic, or just pure sales. There’re tools to achieve those goals online.

At our digital marketing agency in Bangkok, we categorize them to 3 core areas: SEO (Search Engine Optimization), Social Media and Paid Ads. Within each area, there are many channels available to choose from. For example, social media has Facebook, Instagram, LINE, YouTube, etc.

The Pros of Digital Marketing

24/7 Advertisement you can adjust.

Starting off you can have your ads run and reap revenue 24/7 even when you are resting. Especially in this day and age, more people are spending more time online so you can reach them in the most unlikely of time, say 3 a.m. in the morning, and turn them into your customer. Once your advertising is in place, you will have enough data to determine which date and time your customers are more likely to purchase. Then you can adjust accordingly.

Worldwide

Unlike traditional marketing such as billboard or magazine which has limited visibility, digital marketing can send your advertising anywhere in the world to a specific geo-location with defined audiences. In addition, advertising cost to reach those international audiences are not that much different from promoting domestically. Testing new markets has never been easier with real-time numbers to see.

High return on investment (ROI)

Online marketing requires less investment compared to traditional marketing such as television spot which may cost you a million baht per minute. With a well-defined audience and know-how, our digital marketing agency achieved more than 280x ROI (that’s THB 280 for every THB 1 invested) for our clients by promoting their products to selected countries around the globe.

Measurable results

We believe this to be one of the best aspects of digital marketing. All results are measurable in every single step if you plan your measurements well. Unlike traditional marketing that cannot be traced fully, your digital activities are always tracked. For example, if you run an e-commerce store you will know where your customer comes from, how long they are looking at each product, how many times they add a product to cart, how many times they successfully purchase and so on. This is up to business owner to determine which goals are important enough to track, and we will make it happen.

Replying to many customers at the same time

If you run a store, instead of having to waste time and resource on an admin, you can use tools like chatbot which can take thousands of conversations at once. You just need to program it well and some can even learn through real conversations. Online marketing offers many tools to save you time and resource so you can spend them growing your core business.

Popular Digital Marketing Channels

Social Media: Facebook, Instagram, LINE, YouTube, etc. are among the most consumed media in the world now. You can target your audiences base on specific demographics, job titles, interests, past interaction with your business and so on. Utilize well, social media can bring lots of exposure and revenue to your business. Most Thai businesses are relying on LINE and Facebook while business abroad may use Whatsapp and Instagram more. Despite any difference, it is a given that any business today has at least one social media channel intact and their job is to utilize their social media channel to the fullest.

SEO (Search Engine Optimization): This area of digital marketing is how you can get your website to rank #1 on Google without paying for ads. It is about having a great website that loads fast, contains unique and valuable content to searchers, and having the right keywords at the right places. If successfully done, you will enjoy prominent spot on page 1 of Google, more than 75% of all the clicks, and quality customers without paying a single cent.

Google Ads: Get your website on #1 spot on Google now. The fastest way to rank when a customer searches for your product or service. This is especially ideal for businesses that rely on urgencies such as plumbing services, road-side related service, etc. The investment of THB 3-25 baht per click for a new customer doesn’t sound so bad.

With many digital marketing channels ready to be utilized, business owners and managers need to reflect on how to capitalize on them instead of watching your competition move and regret later. There are many ways to analyze and optimize your actions and they are all based on solid numbers. There is no guess in digital marketing. With it, you can change the course of your business to make profits beyond boundaries. It’s not the world where a big fish eats a small fish, it’s the faster one that wins the day.

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Thailand Digital Trends 2018-2019

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