SEO (Search Engine Optimization), a term that most business owners mentioned they know how it works, but is often overlooked in the world of digital marketing. Is it worth investing? We’ll find out in this article. 

We’re in an online era. Businesses and customers are all constantly browsing through seas of online content and ads daily. As such, online advertising on major platforms such as Google or Facebook is now a must for businesses large and small to capture opportunities along their customer journey. While most digital marketing actions involve using ads, SEO in particular is about taking time to improve your holistic website experience and content that is both useful and having the right keywords. 

While owners understood the rough concept of SEO, almost none wholeheartedly invested in it because of the long wait time, usually 8-12 months, and there can be no guarantee that your ranking will be on #1 position. In contrast to various online ads when you can see your spending, and your ROI right away. 

We highly recommend doing SEO for your long-term growth to get more qualified website traffic, improve brand awareness, and reduce your reliance on paid advertising. 

It’s one of the most sustainable solutions you can do for your business growth, even if it takes over 8-12 months to achieve considerably high ranking. The goal is to still get a high volume of website traffic, with high purchase intent whenever your customer searches for anything related to your business. 

While online advertising is being more competitive and more restrictive due to an increasing privacy policy enforcement, SEO is gradually being a more interesting choice to invest to lead in the future.

SEO is basically the art and science of improving your website performance, user experience and content to the point that it provides unique values that match what your customers are searching for. If your website can do all this, chances are it will rank on top of Google’s first page and enjoy more than 80% of clicks.  

Today we will look at the 7 factors of good SEO optimization. 

We provided a checklist for those who wish to tap into the power of better rankings. 

You’ll need to run an audit of your website to check if the structure and performance are good enough to start with. Most of the time we will work with your website developer to fix points we found which will impact website load speed and coding. In some cases we will need to revamp the website from its root to comply with Google’s best practices which give us better chances of ranking well. 

If your website doesn’t perform well on mobile, it will not rank well. Google knows most of its users are browsing on mobile and thus you are to put great emphasis on your mobile site and its load speed. Check yours using Page speed Insights tool here : https://pagespeed.web.dev/

This ensures the ease of use, how smooth the experience is, the number of errors found and more. With a well-developed website, users will stay on your site longer and tend to come back to your site to browse more information or shop more. Without a good user experience and minimal error, your website will not rank well on Google.

Having a great website is one thing, having relevant keywords that clients in your business search for is as important as having a good website performance. You will need to know which exact keywords people search, and aim to have those keywords in your website. Quality contents play a great role here. You must weave keywords in a smart and natural way. Blindly stuffing keywords around will not work but instead will get a heavy penalty from Google instead. 

One thing we can’t emphasize enough is the uniqueness and usefulness of your website content. Done are the days of keyword stuffing and non-relevant content on your website. Now, you will need to write 10x better than your competitors to rank #1, not just 2x. 

Social channels are great ways to build backlinks to your website and increase your website visibility. The more you share the better, as long as it has got engagement. 

When a lot of high-traffic, high-trustworthy websites in your industry link back to you, that is a strong signal that your website is also trustworthy. We need quality backlinks to rank better in some highly competitive spaces. Read more about backlinks at : www.convertdigital.co.th/th/what-is-backlink/

Doing SEO may not come easy, especially without the right expert in-house. Consult us and hear some of our ideas in transforming your website into a traffic getter today. 

How Is It Better From Doing It Yourself? Social media is now a common platform businesses cannot ignore. Whether it is Facebook, Instagram, LINE OA and more, social media is another mean you need to capitalize better than your competition. But how? This is where our social media agency in Bangkok comes to the table. Today’s competition on social media is tough and it gets tougher each year. More brands are hiring professionals to write content, create compelling graphic and buy ads for your competition. Sometimes knowing how best to invest or not invest is probably the most crucial advantage you can have.

Moreover, with more and more complicated platforms, you may find it harder to hire a full-time expert without investing considerable money. Why not hiring a full team with less investment instead? We offer solid experience with a fraction of the cost.

It’s not just for the sake of doing social media, doing it well require solid understanding of your business. Our social media agency seek to combine business acumen with our expertise to achieve better results. We do everything from charting strategy, working on KPIs, creating your Mood & tone , doing actual work and track results so you know what works.

Tone of voice is what your brand speaks. It’s about how you choose your wording, your brand persona, how your brand communicate. This can be formal or rather playful. Ultimately, a consistent tone of voice should match with your target audience and eventually promote brand awareness and engagement.

Mood & tone of your content is one of the most important first impression your business would have on social media. At Convert Digital we will propose a professional mood & tone board for you to approve and work alongside your graphic designer for an optimal result. Should you need us to take care of everything, that’s also an option.

Knowing who exactly you would want to target is the basic many businesses tend to overlook. Without a clear goal of what you want and who you communicate to, there is no point. We will help you define your various target audience and their interests, then chart our content and graphic so to be most effective.

• Things such as location, city
• Interests, age, occupation, relationship status, etc.
• People who visited your website (retargeting)
• People who have similar interests as your customers (Lookalike Audience) can be targeted if you have customer database on hand
• And many more methods to reach your audiences

Getting this right is crucial. We offer our experience in setting the most effective campaigns and lay down a solid structure that allows you to do A/B testing along with us.

With your investment, it’s time you measure results to evaluate whether you need to invest more or less. The criteria you need to look at will be different based on your objectives.

• Awareness – Get more people to see what you have to offer. We could do million people using just a few ten thousand baht.
• Engagement – For more like, comment and share on your post.
• Website Traffic – Send targeted people to your website to buy products/services there.
• Message – Get a direct message in your inbox to close sales with your admin.

All basic measures above could be tracked in numbers, making it very clear how you should proceed with your advertising budget. We could keep the ones that does well and cross off ones that is too expensive. Leave this to us and we will do it real-time for you.

• Create 12 social media posts / month (not including graphics unless we can use brand photos)
• Create unlimited social media campaigns
• No set-up fee or management fee, ever.
• Analyze results and consult you on how you should proceed in online marketing.
• Save your budget with a minimum of THB 30,000/month for a full team with 10 years of experience. No extra cost.

Hiring an Digital Marketing Agency can be a headache when they tend to have hidden costs and media spend fee which fluctuates.

They may charge you ‘Media Spend Fee’ of 10-15% on your advertising spent and many digital marketing agencies have THB 50,000-120,000 for just FB and IG management. Seeing this painpoint, we offer a package that is complete, econominal and effective.

Online marketing for hotel is as important, if not more, than your operation tasks. Online marketing is most crucial when you are NOT an international chain hotel like Marriott, Accor, Hyatt and more with solid reputation to lean on. Having a good hotel marketing will help you preserve your revenue in the long run as hotels tend to succumb to online travel agent (OTAs) at some point. They are good, but overly reliance is never a good idea. We’d say you should do what you can to increase direct booking revenue for your property.

By having a clear expectations on audience demographics, goals, budget, etc. you can chart out a solid marketing plan to compete with other hotels. With our 10+ years of experience working for international and individual hotels, we have an in-depth understanding on what makes a hotel performs. How to get sustainable growth and decent ROI in the short and long term.

As they say, “God is in the details”. Online marketing for hotel stay true to this motto. We used to work for an inter-chain property which was running 5 Google Ads campaigns at the time, but did not quite get the ROI they wanted. What we did was breaking the campaign down to cellular level and rebuilt it back up. Along the way, we found unnecessary keywords that are just in the wrong place, keywords that are draining budget but not performing toward conversion, unfinished ads and many more holes to be patched.

The campaign structure was recreated to show results from different target countries compared to stuffing all different keywords within a single campaign. Three months later, our new optimization showed promising increase with 2x ROI and 50% reduction in overall cost!

This hotel ended the year with an ROI of 12.1x in 2019 roughly doubled from previous year.

To support the campaign, we also launched Google Display Banners to both prospecting and remarketing list to people with intent to travel. This gets less ROI of around 3x but it effectively reached millions with a lower budget. Used together with search campaign, the hotel enjoyed visible increase in their direct booking.

Sometimes your online marketing for hotel does not aim toward just bookings. Branding is another aspect you will want to build so one day you can yield a higher ADR and allow customers to engage more with your brand. We would like to take Holiday Inn Express in Krabi as an example. Back then, the hotel is relatively new without direct beach access. We launched Google Display Ads in the form of banners to target countries including HK, SG, KR, etc. and do remarketing ads to capture website visitors. Moreover, we began uploading content and worked on SEO optimization so well the laundry page was ranked in the first page in Krabi. In 6 months of doing so, we enjoyed the ROI of 7:1 from display banners which is doubled from the previous year at around 3:1. We also get millions of views and considerable website traffic as our byproduct.

Another good online marketing for hotel case study would be from Zenith Sukhumvit Hotel Bangkok with their ASQ website. We worked as a consultant in which we see a need to create a quick and user-friendly ASQ page to cope with the rising covid-19 pandemic back when it first started. While revenue from travelers declined, we are one of the first hotels to launch ASQ website and support it with both Facebook and Google Ads.

We built the site within 2 weeks, then reaped more than 100+ ASQ booking within our first month. Better yet, we spent less than THB 20,000 for it. To this day, we still continue pushing ASQ / Hospitel direction until we finally see the end of this pandemic. With the right online marketing for hotel, we are looking at a long-term shift to our revenue mix.

From the success stories above, you can see that each hotel’s sweet spot is different. With Convert Digital as your guide, we will chart out your personalized success path for you with a clearly estimated ROI. Contact us today to learn more.