Improvising The Old
- Optimized and achieved a better ROI on their current Google Ads campaigns through a managed agency
- Focused on capturing guests from strategic countries rather than from the countries which are major revenue drivers
- Created a strategic content plan for social media to increase engagement and reach
- Planned yearly digital strategy with budget and get approval from the hotel team
Doubling Revenue, Half The Cost
Sometimes unbelievable growth comes from a true attention to detail. The hotel were running more than 5 campaigns when we first started, we began by revamping each campaign’s current keywords by keeping ROI in mind with secondary emphasis on the right amount of impression. Many non-performing keywords were removed and campaigns deleted. We then put all the efforts on targeting the right geosource in which the hotel aims to grow their footprint on and leave the ‘worldwide’ campaign to capture the frequent ones. After the revamp is completed, every country has its own budget weightage assigned and each campaign was optimized by time and date for highest conversion. To generate more awareness in these markets, display campaigns were launched periodically to prospect and retarget customers to book.
This way, every dollar was spent as wisely as possible on the specific markets they wished to capture and their revenue from Google Ads grew over 200% in 6 months compared to
This way, every dollar was spent as wisely as possible on the specific markets they wished to capture and their revenue from Google Ads grew over 200% in 6 months compared to
Social Media Content Strategy
- Managed appointed agency to generate higher ROI on Google display ads
- Improved SEO with keyword research, content writing and technical optimization
- Created digital and marketing artworks, graphics and hotel collateral according to hotel guidelines
- Managed content on OTA channels
- Proposed annual digital strategy and budget
Winning Next Year Before It Comes
We layed a 360 digital strategy with regards to YTD information from the hotel, market trends and researches gathered from many sources including the Department of Tourism and Sports. We have identified potential markets and put year-plan in place, month-by-month. Each channel had budget attached and duration of the actions were thoughtfully laid out with regards to each market travel dates, achieving the right balance of clientele the hotel desired. The digital strategy supported the hotel strategy as a whole.
