We can’t deny the power of a well-made VDO in business. With that power more distributed through a higher quality phone, lots of apps and the market trend in general, being on top of your VDO marketing game is more crucial than ever. Brands with well designed and well utilized VDOs have seen significantly more growth in revenue over ones that don’t use VDOs.
Why Video Marketing?
If a picture is worth a thousand words, then a VDO would be worth millions. Shifting your focus from static images to a series of well-designed VDOs will be one of the most effective marketing strategies in 2022 and beyond as VDOs can capture the moment, the story, the reality and more of what your business is trying to present to the world.
Most Common VDO Sizes And Specifications
We have platforms everywhere and many require their own sizing to work best. It is important to tailor your VDO specifications to serve your most profitable platform. Don’t fred. We have compiled some of the most used platforms / types for you below.
1. Facebook
Still regarded as the most used social media in Thailand. Facebook reported over 4 billion vdos watched each day. There are 4 main types of VDOs you may frequently see on Facebook which are:
VDO posts – It’s basically a post with a VDO instead of an image.
- VDO dimension: 1280 x 720 px
- File size limit: 4GB
- Ratio: 16:9 Landscape or 9:16 Portrait
- File type: .mp4 and .mov
360 VDO – Gives viewers the actual experience of being in the place. Great for real estate, hotels, restaurants and more.
- VDO dimensions: 5120 x 2560 px (Monoscopic) and 5120 x 5120 px (Stereoscopic)
- File size limit: 10GB
- Ratio: 2:1 (Monoscopic) and 1:1 (Stereoscopic)
- File type: .mp4 and .mov
VDO Ads – VDO ads on Facebook work best with 1:1 ratio. Always be precise and short as you will probably make different variations to test with your audiences.
- VDO dimension: 1080 x 1080 px
- File size limit: 4GB
- Ratio: 1:1
- File type: .mp4 and .mov
2. Instagram
Another core social media channel for Thais especially among ladies, Instagram effectiveness based almost solely on the quality of images and VDOs in your account.
IG VDO post – Most common VDO type found on IG alongside IG stories. Can be square, portrait or landscape. We would recommend good VDOs for any type of business.
- VDO dimensions: 1920 x 1080 px (Landscape) 1080 x 1080 px (Square)
- File size limit: 4GB
- Ratio: 16:9 (Landscape), 4:5 (Portrait), 1:1 (Square)
- File type: .mp4 and .mov
IG Story – Is a short <15 seconds VDO best to capture the moment. It is a more casual and playful format and most brands do use it extensively to creatively present their product catalogs. Just get it to full screen and you are good to go.
- VDO dimension: 1080 x 1920 px
- File size limit: 4GB
- Ratio: 9:16
- File type: .mp4 and .mov
IG Reel – A short VDO format best for highlighting brand’s messages in 60 seconds or less. A reel can be creative, fun and inspiring. IG Reel will also appear to people who don’t follow your IG account from their feed.
- VDO dimension: 1080 x 1920 px
- File size limit: 4GB
- Ratio: 9:16
- File type: .mp4 and .mov
3. YouTube
Of course we love YouTube. We have both long and short VDO. The shorter ones can be as short as 6 seconds for ads.
- VDO dimensions: 426 × 240 (240p), 640 × 360 (360p), 854 × 480 (480p), 1280 × 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 px (2160p)
- File size limit: up to 128GB
- Ratio: 16:9
- File type: .mov .mpeg4 .mp4 .avi .wmv .mpegps .flv .3gpp and Webm
YouTube Shorts – This is similar to IG Reel and Tiktok, aiming to deliver a short experience within 60 seconds.
- VDO dimension: 1080 x 1920 px
- Ratio: 9:16
4. TikTok
Can’t miss this up-and-coming Chinese platform. Tiktok is best for spreading awareness and has many ads that drive excellent results – all based on your VDOs. If your business has enough resources to constantly push interesting VDOs, Tiktok is a platform you should consider.
- VDO dimensions: 1280 x 720 (Landscape) 720 x 1280 (Portrait) 640 x 640 px (Square)
- File size limit: 500MB
- Ratio: 16:9 (Landscape), 9:16 (Portrait), 1:1 (Square)
- File type: .mp4 .mov .mpeg and .avi
Using VDOs will be another key factor that could make or break your business when it comes to online marketing. Evaluating the power of each platform and each type of VDO ads for your business is the key to success. While many businesses may feel the need to hop on any new platform, we have seen countless brands that lack sufficient resources to constantly push quality VDOs to finally gain traction and revenue. In such a case, it may be better off if you choose only a few platforms and invest on them.
Not sure how best to proceed? Consult us at Convert Digital and we can make it easy for you.
