Internet usage behavior in the digital age continues to evolve constantly. In the past, people viewed searching for information on search engines as one of the most efficient ways to obtain desired information. However, today, most people no longer want to rely on search methods that require “clicking” through multiple websites for details. Instead, they want new features like Search Generative Experience that can help filter content and provide comprehensive, relevant answers immediately through AI platforms like ChatGPT and others with different systems.
What is Search Generative Experience (SGE) or Generative Engine Optimization (GEO)?
Search Generative Experience (SGE) is Google’s new search feature that combines the power of artificial intelligence (AI) with machine learning’s ability to learn and analyze data. This helps make the Search Engine Results Page display more concise, relevant, and easier to understand than traditional search methods. Meanwhile, Generative Engine Optimization (GEO) is a feature specifically developed to support SGE’s functionality through strategies that optimize website content for the new search format, emphasizing conciseness, clarity, and immediate accurate answers to searchers’ queries, helping increase the chances of content appearing effectively in SGE results.
Exploring AI Technology
PaLM 2, an AI model developed to understand complex language in over 100 languages and solve multiple data sets simultaneously, has been integrated with Search Generative Experience. This enables comprehensive and efficient presentation of diverse information including images, videos, product prices, reference websites, and other relevant data. It also allows searchers to interact and ask follow-up questions to access detailed information quickly and efficiently.
Advantages of Using SGE
- Reduces search time by providing immediate, concise, accurate, and complete answers on the search results page
- Comes with conversation functions allowing users to ask additional questions or request in-depth explanations about their search topics comprehensively
- Enables product comparison in one place by presenting features, prices, reviews, and other relevant information, helping searchers see options and compare products from multiple brands instantly
Limitations and Challenges of Using SGE
- May present inaccurate or incorrect information, as AI might pull data from unreliable or outdated sources for summarizing and presenting information
- Still in experimental phase, which may result in imperfect system accuracy, making it unable to present complex or specific information effectively
Key Features of Interest for SGE
This tool comes with core features that help improve search efficiency to be quick, accurate, and effectively meet user needs:
AI-powered snapshots
Feature AI-powered snapshots is a Search Generative Experience feature that pulls relevant search information like text, images, videos, reference sources, or other data to display at the top of search results every time, making searches more efficient and time-saving.
Conversation Mode
Conversation mode allows users to ask additional questions about topics of interest instantly by clicking the “Ask a follow up” button, making information searches flow more smoothly and continuously, similar to talking with a human personal assistant.
Vertical Search Experience
Vertical Experience is another key feature that helps Search Generative Experience users access multiple product search results, price comparisons, review scores, and other information simultaneously for easier comparison and decision-making.
Impact on Search
Search Generative Experience has dramatically changed how people search for information today. The display of information at the top of search results helps users access desired information in a more concise and understandable format. However, Search Generative Experience may also affect website traffic volumes.
Changes in Organic Traffic and Traffic Retention
Although Search Generative Experience hasn’t been officially launched by Google and isn’t yet available in Thailand, it may risk reducing website traffic in the future. Therefore, designing SEO strategies aligned with this tool is crucial for effectively maintaining website visitor numbers.
Integration with SEO Strategy
Planning SEO strategies that align with Search Generative Experience to maintain traffic should focus on creating content that answers user questions precisely, comprehensively, and completely. This should be combined with using Structured Data presentation to increase chances of appearing in Featured Snippets or AI-powered snapshots, helping websites maintain visibility in search results and not lose traffic from these changes.
- Marketing Strategy Adjustment
Beyond adjusting SEO strategies, adapting marketing strategies to align with Search Generative Experience through creating concise and relevant content following N-E-E-A-T principles (Notability, Experience, Expertise, Authoritativeness, and Trustworthiness), including interesting image content, videos, FAQs, and comprehensive reviews, is crucial for helping AI effectively pull website content into search results, leading to increased website visibility and opportunities to attract users for long-term traffic retention.
Accurate and Quick Information Without Reading Multiple Websites
Undeniably, Search Generative Experience is Google’s new feature that has revolutionized digital-age information searching by utilizing AI and Machine Learning to make searches more accurate and faster without needing to click through multiple websites. It also displays diverse information like images, videos, and product information to help users make decisions more easily. Therefore, adapting to Search Generative Experience by planning concise, relevant SEO content that meets N-E-E-A-T principles is important for maintaining traffic and achieving success in this truly changed era of information searching.
Complete SEO, SGE, and GEO Solutions at Convert Digital Marketing Agency
At Convert Digital, we are an SEO Agency (in Bangkok) ready to provide comprehensive online marketing services, covering both traditional SEO where you can choose unlimited webpage numbers and keywords per page, as well as SGE and GEO services. This helps your business grow and sustain itself efficiently in the digital age. Contact us today to start your success journey with Convert Digital, a marketing and SEO company that provides comprehensive solutions meeting all your needs most effectively.
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