Marketing Trends 2021: Go Digital
With Covid-19, business landscape is forced to change drastically. Marketing trends in 2021 is no other than how your business use digital marketing to adapt and thrive in this rapidly changing world. We have some successful cases that saw 100-1,000% growth with proper digital investment (financial company). In this article we bring to you the benefits and opportunities you could grasp with digital marketing tools to be able to get ahead of your competitors.
Why Digital Marketing?
Simple. Your customers, opportunities and competitors are all here and so you can’t avoid using it. The question business owners frequently ask us is how they can profit from it. Since digital marketing is relatively new to some traditional businesses, we have seen many brands that refused to invest and later needed to catch up with their competitors who have been experimenting digital channels until they reap profit online. If you know you can’t wait to become obsolete. It is high time to embrace new opportunities that come with such change. Many businesses and brands are now relying on the expertise of digital marketing agency in Bangkok like ours.
With technology advancement, more and more customers are interacting with businesses online instead of offline. Shopping, ordering food, watching series, book a flight, etc. all can be done online. If so, how can you not be in this space?
So, What Exactly Is Digital Marketing?
Aligning with marketing trends in 2021, digital marketing or online marketing is how you strategize, advertise, and optimize your online channels to meet your business objectives within a given budget. This alone has unlimited variation depending on your objectives. Whether you want much more awareness for your brand, website traffic, or just pure sales. There’re tools to achieve those goals online.
At our digital marketing agency in Bangkok, we categorize them to 3 core areas: SEO (Search Engine Optimization), Social Media and Paid Ads. Within each area, there are many channels available to choose from. For example, social media has Facebook, Instagram, LINE, YouTube, etc.
The Pros Of Digital Marketing
- 24/7 Advertisement you can adjust.
Starting off you can have your ads run and reap revenue 24/7 even when you are resting. Especially in this day and age, more people are spending more time online so you can reach them in the most unlikely of time, say 3 a.m. in the morning, and turn them into your customer. Once your advertising is in place, you will have enough data to determine which date and time your customers are more likely to purchase. Then you can adjust accordingly.
- Worldwide
Unlike traditional marketing such as billboard or magazine which has limited visibility, digital marketing can send your advertising anywhere in the world to a specific geo-location with defined audiences. In addition, advertising cost to reach those international audiences are not that much different from promoting domestically. Testing new markets has never been easier with real-time numbers to see.
- High return on investment (ROI)
Online marketing requires less investment compared to traditional marketing such as television spot which may cost you a million baht per minute. With a well-defined audience and know-how, our digital marketing agency achieved more than 280x ROI (that’s THB 280 for every THB 1 invested) for our clients by promoting their products to selected countries around the globe.
- Measurable results
We believe this to be one of the best aspects of digital marketing. All results are measurable in every single step if you plan your measurements well. Unlike traditional marketing that cannot be traced fully, your digital activities are always tracked. For example, if you run an e-commerce store you will know where your customer comes from, how long they are looking at each product, how many times they add a product to cart, how many times they successfully purchase and so on. This is up to business owner to determine which goals are important enough to track, and we will make it happen.
- Replying to many customers at the same time
If you run a store, instead of having to waste time and resource on an admin, you can use tools like chatbot which can take thousands of conversations at once. You just need to program it well and some can even learn through real conversations. Online marketing offers many tools to save you time and resource so you can spend them growing your core business.
Popular Digital Marketing Channels
- Social Media: Facebook, Instagram, LINE, YouTube, etc. are among the most consumed media in the world now. You can target your audiences base on specific demographics, job titles, interests, past interaction with your business and so on. Utilize well, social media can bring lots of exposure and revenue to your business. Most Thai businesses are relying on LINE and Facebook while business abroad may use Whatsapp and Instagram more. Despite any difference, it is a given that any business today has at least one social media channel intact and their job is to utilize their social media channel to the fullest.
- SEO (Search Engine Optimization): This area of digital marketing is how you can get your website to rank #1 on Google without paying for ads. It is about having a great website that loads fast, contains unique and valuable content to searchers, and having the right keywords at the right places. If successfully done, you will enjoy prominent spot on page 1 of Google, more than 75% of all the clicks, and quality customers without paying a single cent.
- Google Ads: Get your website on #1 spot on Google now. The fastest way to rank when a customer searches for your product or service. This is especially ideal for businesses that rely on urgencies such as plumbing services, road-side related service, etc. The investment of THB 3-25 baht per click for a new customer doesn’t sound so bad.
With many digital marketing channels ready to be utilized, business owners and managers need to reflect on how to capitalize on them instead of watching your competition move and regret later. There are many ways to analyze and optimize your actions and they are all based on solid numbers. There is no guess in digital marketing. With it, you can change the course of your business to make profits beyond boundaries. It’s not the world where a big fish eats a small fish, it’s the faster one that wins the day.
